Exhibitors Herald (1927)

24 BETTER THEATRES SECTION OE March 19, 1927 11 ‘^BEAU GESTE^^ Road Shows Use the Liberty Syncrovertor There is a striking significance in the fact that the projection equipment of all 11 road shows of “Beau Geste” as promoted by Paramount-Famous Players are augmented by individual installations of the Liberty Syncroverter. Under every legitimate test in the conversion of A. C. to D. C. the Liberty Syncroverter has proved itself more efficient and economical than motor generator service. With the syncroverter, the actual rectification is done at the commutator — NOT within the motor. The transformer of the Syncroverter is the machine’s own emergency unit. The Liberty Syncroverter is made in four types, complete with ballasts, controls, meters, etc. Write for specifications and prices. Liberty Electric Corporation Stamford, Conn. A Better Method of Rectification Branches in all Principal Cities. Distributed by National Theatre Supply Co. MAIL YOUR TRIAL ORDER TODAY Rainproof 32br36'x lOfl. in 5 conlraiing colors and beautifully Air-Brushed Expert workmanships service ^arant^ PROGRAM SIGNSS CARDS for ijourlobbii Boards Size2'x5'-6*-3'x5'ap IP-?ea-. or write for detaiis^^T^ ^ OTHER FTRICES ' PAPER BANNERS 32or36‘/S';^ lOWft mS\}H(ctor»)per/'ooi 25 ILLU^RATED MUSLIN BANNERS verfriaskfperruiumjfooi^S^'^ PRICES DO NOT INaUDE POSTAGE . ^ " architecture, — we feel that the Clyde design quite fully expresses its function, without flub-dub. The Marquise here is absent, — and we feel it is unnecessary as the doors are recessed back from the face of building with five feet to spare. This we call a Loggia. It provides some shelter, keeps the doors from swinging out onto the walk, and has a ceiling with wire-glass over which efficient high-wattage reflectors are mounted, thus floodiup' this space with any amount of light, which may be colored or not as desired. At a later date, when money becomes available again, — such a Marouise may be added and safely suspended from the great anchor-bolts which are shown on each flank of the large window. So again do we defer to the wishes of an owner, where the expense is of no appreciable moment. Sometimes too, he is convinced that the old catch-penny style, where the ticket booth is centered in the entrance and shoved out on the walk, is the correct idea. In such cases, again, he may do so if he wishes to spend the greater amounts such an arrangement will cost. In down-town sections where the dron-in trade is heavy we feel he has a case, — and at a crowded Summer resort, — we would have to agree with him, — but here, we feel that the boxoffice should be inside the line of protecting doors and a part of the walltreatment to one side of the large lobby, which is 25' by 22' in clear unobstructed free room. Here again the illumination is important, as well as a modicum of appearance, which we gain by the use of a vaulted ceiling and a discriminating use of pilasters and ornament. * * Through another broad bank of doors, the lobby gives off into a broad and spacious Foyer, which again gives on to broad aisles from 4' to 5' clear width. This space is such, that when all the seats are filled, the people could vacate the seats and stand within the doors of the house without crowding. A safety and comfort factor worth advertising now and then. The auditorium is not ornate, neither is it just an over-big plain room, devoid of scale or sense. Pilasters are used, above a Dado, — a lighting-cove may or may not be used, and the rather high ceiling some 35' up, is delicately paneled, — with the walls and ceiling vaulted or curved down into the lines of the proscenium arch. Thus all the lines of the composition converge and lead into the scene of the action on the stage or on the screen as the case may be. Without ostentation, without conscious effort, without a lavish expenditure. In addition to good appearance, — this form produces an acoustical value which is so satisfactory, that no sound-treatment is required. Organ chambers occur on each side of the proscenium arch and do not intrude upon the stage. In this case, a $10,000 Link organ with three remote control or playing stations is being installed. Ordinarily we do not recommend such a large expenditure for a town of 3,500 people, but the surrounding towns are pretty well equipped in this branch and it was decided to go them one better as a measure of added safety in operation. The heating and ventilation systems employ direct-fired heaters, and a large turben-tvpe fan, which is so hooked up that it will deliver from 4,000 to 20,000 cu. ft. of air per minute. This system (Continued on page 40)