Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00092
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 BETTER THEATRES SECTION OF March 19, 1927 Dollarfor-Do liar Value and MORE! k When you spend a dollar for equipment or supplies you expect, of course, to get a dollar’s worth of merchandise. And you’re entitled to nothing less. A dollar’s worth of carbons — a dollar invested in a picture machine, a pipe organ or a screen will buy only so much, when reckoned as a cold-blooded “so-much-for-so-much” proposition. It’s that something — many things in fact — beyond cold cash value which makes a dollar or ten thousand dollars spent for National Service buy SO MUCH MORE. Do You Get the PINK SHEET ? Our Messenger of National Service. It is published each month for Exhibitors and is full of interesting ideas and suggestions and contains the latest news of what’s doing throughout the land. A postal or a personal request will put you on the mailing list — ask for it. The best of service; finest merchandise; undivided attention to your requirements; prompt delivery. All these and many more factors combined with facilities to really serve you, is what makes National Service popular with Exhibitors everywhere. and Now! I^T ATIONAL offers you its “One-Contract ^ ^ Equipment Plan” and the services of its Engineering Department. A corps of engineers and draughtsmen are ready to help you with any construction or equipment problem ; ready now to work with you toward the mechanical excellence of your theatre. SN^tional ^eatre Supply 'Company 'Offices in all Principal 'Qities ‘A National Institution Serving the American Theatre Industry’