Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000101
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 19, 1927 EXHIBITORS HERALD 35 The World’s LARGEST Theatret The ROXY Has Installed Our ORCHESTRA LIFT — CAPACITY 110 MUSICIANS THREE ORGAN CONSOLE LIFTS EACH WORKING SEPARATELY ONE GRAND PIANO LIFT MECHANICAL STAGE LIFTS SPECIAL SKY SOUNDING BOARD CYCLORAMA and FULL STAGE EQUIPMENT, including counterweight system and fire curtain OTHER IMPORTANT INSTALLATIONS INCLUDE Paramount Theatre, New Y ork Colony Theatre, New Y ork Rivoli Theatre, New Y ork Roxy Theatre, New Y ork Metropolitan Theatre, Boston Capitol Theatre, Boston Uptown Theatre, Chicago Oriental Theatre, Chicago Howard Theatre, Chicago Tower Theatre, Chicago Harding TTieatre, Chicago Belmont Theatre, Chicago Diversey Theatre, Chicago North Centre Theatre, Chicago Royal Theatre, Joliet Missouri Theatre, St. Louis St. Louis Theatre, St. Louis State Theatre, Detroit Orchestra Hall, Detroit Michigan Theatre, Detroit Shea’s Theatre, Buffalo Saengers Theatre, New Orleans Eastman Theatre, Rochester Kilborn Hall, Rochester PETER CLARK, INC. 534-546 West 30th St. NEW YORK CITY