Exhibitors Herald (1927)

March 19, 1927 EXHIBITORS HERALD 41 'esAiomr-Ewia-cs^ Interior View Reproduco Duplex European Screens Larger than Ours; Results Here Best The ‘^Warner” Variable Speed Projector Motor 110 Tolls, 26 to 60 cycles Speed Control Handle Speeds 150 R. P. M. to 4000 R. P. M. Speed control entirely self contained within motor. No external control necessary. Speed variations accomplished by simply moving the handle as shown in cut. Hundreds of theatre owners have replaced constant speed motors with “Warner ” variable motors. Write for bulletin The Wigginton Company 434 North Church Street KALAMAZOO, MICHIGAN Also V eniiluLing Fans and Blowers. Taken as a whole, the motion picture screens used in the theatres throughout Europe are considerably larger in size than those used by American exhibitors. This statement comes from W. L. Schoening, president of the Minusa Cine Screen Company of Saint Louis. Mr. Schoening goes on to say that this condition actually demonstrates the superiority of the American industry over the foreign industry, although at the outset the contrary seemed apparent. For it is the present day perfection of our domestic projection equipment which enables American exhibitors to utilize smaller screens with more clearness and greater definition to their utmost advantage. The very fact that European productions and projecting methods are not as perfect explains to some degree the necessity for using larger screens. Lacking the quality and polish which is characteristic of American films, the foreign exhibitor cannot avail himself of this ideal projection — typical in the United States — and at the sarne time derive the satisfactory results which are common to the picture industry of this country. The average European installation is 14 ft. x 19 ft. to 16 ft. X 21 ft., while the typical American screen is much smaller for the average theatre. This, of course, is on a basis of the average installation, for many theatres in this countrv necessardy use larger screens owing to the size of the theatre. For instance, the largest ; seamless screen known to have been installed is a Minusa DeLuxe Special, having an 18 ft. X 24 ft. picture surface, installed in the M. & S. Douglas theatre of New York City. Robert Morton Co. Installations Show Organ Ever Popular Organ music continues to prove a box office attraction at theatres throughout the country. Increased business is reported by the Robert Morton Organ Company whose recent installations include organs in the following representative theatres : Annex, Tuxedo, Fine Arts theatres, Detroit; the Liberty, Clinton, Mo.; Saenger, Mobile, Ala.; Saenger, New Orleans, La.; Rialto, Cole City, 111. ; Loew’s Canton, Canton, O. ; Majestic, Ponca City, Okla. ; Constantine, Pawhuska, Okla. ; Midwest, Kansas City, Mo. ; Hudson, Richmond, Ind. ; Brewster, Brewster, O. ; Tivoli, Midland, Mich. ; Loew’s Pittsburgh, Pittsburgh, Pa., and the Loew theatres in Fordham, N. Y. ; Brooklyn, N. Y., and New Orleans, La. Begin Theatre Soon Work on the $700,000 theatre store and apartment building to be erected by the National-Layton Improvement company on National avenue, between Twenty-first and Twenty-second avenues, Milwaukee, Wis., will start soon. George Fischer, manager of the Milwaukee theatre and other Teutonia avenue business men are principles in the new enterprise. The New Duplex Reproduco Pipe Organ Outstanding Features: Either roll will instantaneously play at operators will. Continuous music, nearly two hours of music without repetition. Most economical, popular in price, sold on easy terms. Wonderful tonal effects, will increase your business, and make you profits. r in size. 1 Reproduco Pipe Organ Co., True and actual reproduction of 1 715 No. Kedzie Ave., Chicago master organist who recorded on Reproduco. a j Kindly send me catalogue de1 scribing Reproduco Pipe Organ. 1 REPRODUCO PIPE ORGAN CO. I 1 Name 715 No. Kedzie Ave. 1 1 Address ! Chicago, III.