Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000108
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 BETTER THEATRES SECTION OF March 19, 1927 Art Flowers and Plants true to nature We make Art Flower Decorations according to Architects specifications, and count among our clients the following prominent Theatre Architects: John Eberson R. A. Hall & Co. Emile Weil & Co. Peacock & Frank Huszach & Hill and many others. G. Reising & Co. 227 W. Austin Avenue Chicago, 111. Leading Manufacturer of Art Flowers and Plants d^ualitp Everything for the Stage I if YOU SHOW PICTURES YOU NEED THE % Quality First! The Enviable Reputation of THE HERTNER TRANSVERTER as the best known and most popular Motor Generator set ever produced has been obtained because of its years of demonstrated merit. It produces steady, direct current and hence the arc is quiet and constant. “The Best is none too good for your Theatre” Distributed in U. S. A. by The National Theatre Supply Company Write for our new literature on both Multiple and Series Types STiertner electrio Co. 1900 W. 114th Street CLEVELAND. 0. USA.