Exhibitors Herald (1927)

Page scan 000110 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000110
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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44 BETTER THEATRES SECTION OF March 19, 1927 t;. w . ^H||| Left: Looking toward the stage of the Annex Theatre, Detroit, shoztnng unusual treatment of proscenium and side zuaJls. A viezv of the lobby zuhich represents a grand court is shown to the right. The atmospheric treatment, originated bv Architect Eberson, has been cleverly carried out in all details of the Annex. Chas. IV. Munz and associates are the owners. mBKEm f 4V i ^/B 9’ 1 K f -a — lii ]■ 9 "m. sMB *' 1 Close-up of a portion of the prosce Underneath the novel staircase leading to nmm and organ grill of the Annex promenade is the projection room of the theatre. Annex theatre. The side walls of the Annex are treated to re present the walls of a castle.