Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000114
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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48 BETTER THEATRES SECTION OF March 19, 1927 THEATRJ^U Q>/*\PLEf^ Send for J.I^LANCY,i«i Catalogue d 'Syracuse NY WE make anything out of PAPIER MACHE All kinds of special Designs promptly executed Lobby Displays Stage Properties Ornamental Relief Decorations Advertising Displays, etc. Estimates cheerfully furnished for any kind of special work. Eugene Kraemer, Mgr. ALPHA COMPRESSED WOOD CO. 2054 Larrabee Street Chicago, Illinois More Patrons More Profits Announcing A Better Equipment Program In this Industry there are two generally accepted facts of prime importance to every Exhibitor. 1st. That empty seats mean lost profits. 2nd. That modern equipment is a definite investment in a larger patronage. The members of this Association comprise manufacturers and dealers of known responsibility, covering practically all the best products available in the country. Utilize their services. Take advantage of their long experience and suggestions with the knowledge that BETTER EQUIPMENT MEANS BETTER BUSINESS. Sponsored by THE THEATRE EQUIPMENT ASSOCIATION With a membership composed of Responsible Manufacturers and Dealers Assocuition Office Old Colony Building Chicago, 111. (Complete list available upon request) Reputable Motion Picture Equipment Manufacturers and Dealers thruout the U. S. and Canada are invited to apply for membership. Plan to attend the 1927 Convention 'Better Ecjuipmcnf Means defter 'Business