Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000122
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 BETTER THEATRES SECTION OF March 19, 1927 Give Silk Pillows! A popular Rayon Silk Pillow. Made in gorgeous color combinations. Send for Samples, prices and our beautiful catalog. Pillow Nights Fill The House Here’s a sure way to fill the empty chairs on those off nights. Many enterprising owners are giving pillow nights regularly. It’s a sure money maker. p> Write or wire for our catalog showing a complete line of beautiful silk pillows in ^^talOg their natural colors. Lowest prices. Every Theatre Owner who wants more business should send for this beautiful catalog. Write or wire to THOMPSON-THORNE CO. 1018 S. Wabash Ave., CHICAGO, ILL. fE PDSITiVE CONTROL DYER YDUR STAGE ■'"V/ CURTAINS WITH THE INDEX FINGER Any curtain can be started, stopped or reversed by the mere pressing of ONE button Of Course IT’S A VALLEN ACHIEVEMENT! The V alien High Speed Curtain Control Urgent need predestined a high speed curtain control for front drapes. How fitting that Vallen should again visualize and fulfill this demand, affording a snappy opening with curtain manipulation at 135 feet per minute — completing a dramatic act with the quick, graceful, NOISELESS movement of curtains, coming onto the stage from nowhere ; fading out the act at a moment when your audience is still within the grasp of the theme ! VALLEN ELECTRICAL COMPANY Around the Equipment Field AMERICAN SILVERSHEET Company announces that the new tear-proof screen recently placed on the market is meeting with much success. Recent installations of the new screen are in the Famous theatre. New Orleans, Grand theatre, Annandale, Minn., Empire theatre, Joplin, Mo., Norge theatre, Kenosha, Wis., Dixie theatre. Oil City, La., Peoples, Roanoke Rapids, N. C, Palace, Pana, 111., Strand, Monroe, Wis., and the Capitol, Plant City, Fla. 5|f * ELEVEN OF THE LATEST feed roller type Hall & Connolly high intensity lamps, six on projection machines and five on flood, spot and effect machines have been installed in the new Roxy theatre. Three Hall & Connolly lamps have been installed in Loew’s Grand theatre, N. Y. C., and three in Loew’s Lexington theatre, N. Y. C., during the past few weeks. * * * SUPREME HEATER & Ventilating Corp. of St. Louis announces the installation of a Supreme blower with variable speed drive in the Plaza theatre, Punta Gorda, Fla. Other recent installation are in the Franklin theatre, Piggott, Ark., Ozark theatre, Berryville, Ark., Nathan Salmon, Santa Fe, N. M., American Legion theatre, Wheeler, Tex., Dittman theatre, Brownsville, Tex., Queen theatre, Merkle, Texas, and four theatres in Havana, Cuba. it ^ LIBERTY MUSIC Stand Company of Cleveland, Ohio, have increased their facilities for production to meet the increasing demand for this type of stand ; a most recent sale made by the National Theatre Supply Company was for the United States Marine Band, at Washington, D. C., a number of other installations have been made recently for Keith’s and Loew’s. The new Liberty Two Light Organ Set is now ready for the market, and has been installed in several theatres ; this set placed on top of the console in the i:sual way can be adjusted so as to perfectly light the music without obstruction of the screen ; and can be adjusted so as to light the keyboard and stops also in most cases. A set was recently placed on a large four manual Skinner Organ at the Stambaugh Auditorium, Youngstown, Ohio, with a result that the music rack, stops and keyboard, are perfectly lighted without obstruction of the screen or stage. More or less light may be had as desired by the use of a small dimmer which is a part of this equipment. * * * ARCHITECTURAL METAL PRODUCTS Company reports the installation of a new marquise at the Idle Hour theatre, Carthage, Ohio, where A. J. Holt is proprietor and manager. 5k * * HOFFMAN & SOONS, of New York, advise that the Roxy theatre is 100 per cent equipped with Perfection rheostats, projector switches and indicating panels. * !): * GALLAGHER ORCHESTRA Equipment Company is installing resonators, music stand, chairs, organ music racks, piano music stand and orchestra conductors stand in the new Riviera theatre for A. H. Blank at Omaha, Neb.