Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000126
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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60 BETTER THEATRES SECTION OF March 19, 1927 It Pays To Buy MAJ^ Lighting Equipment — because good lighting is a source of profit to the exhibitor. Light Costs are but a small portion of your weekly overhead. And Major Lighting brings returns by greatly increasing of the effectiveness of your more costly equipment. We shall be glad to supply figures and facts, free, of course M^br Equipment Company^ 4903 Fullerton Ave., Chicago Increase Your Orchestra Profits Overnight You can increase its tone and volume over 20 per cent between midnight and dawn — at a cost that is surprisingly small. TTie profitable results others have obtained will pay you to investigate. r* Ai I A rum resonant VjALLAunLlV ORCHESTRA BASE This marvelous unit amplifies without distortion. Your orchestra will retain its pureness in tone, but with greater volume. The installation is simple and is entirely out of sight from the audience. Write for details and illuS’ trated booklet^free* Gallagher Orchestra Equipment Co. 616-618 W. Elm St. Chicago Nation Theatre Supply ‘*Pink Sheet'' Meeting Approval of Showmen The “National Pink Sheet,” a combination house organ and catalog, issued by the National Theatre Supply Company, has become quite popular with exhibitors throughout the country, the company announces. The publication, embodying 48 pages and cover, is published on the tenth of each month and is sent to every exhibitor in the United States as well as all purchasing agents and officials of theatre circuits. Sixteen pages of the book are devoted to the catalog section in which all supplies and accessories handled by the National Company are illustrated, described and priced and a list of used and rebuilt equipment is also given. The remainder of the book is devoted to enuipment news and doings throughout the country, display advertising and special articles on the subject of equipment, by manufacturers and their engineers. The Pink Sheet is devoted strictly to equipment as a subject matter and many instructive and constructive articles and news of interest appear in each issue. George E. DeKruif and J. Harry Toler are editors of the publication and both are peculiarly fitted by experience in the equipment industry to treat the subject in a most interesting and comprehensive manner. Roth Bros. Name Representatives F. S. Lewis has been appointed representative of Roth Brothers & Co., manufacturers of the constant potential battery charging equipment. Mr. Lewis will have charge of the Philadelphia territory, where he will oversee all Roth charger sales activity in addition to having charge of general promotion work. Ralph E. Garrity has been appointed special representative in the Pittsburgh territory for Roth Brothers & Co., and Oceanic Sales Management Corporation, 44 Whitehall Street, New York City, have been appointed export representatives for the company, and will handle all export sales. NORFOLK, NEB. — Jack Koenigstein, 1204 Norfolk Avenue, will lease his theatre building (now in construction) to the Hostettler Amusement Company, 418 Brandeis Theatre Bldg., Omaha, Neb. The architect is E. B. Watson, Paris Bldg. The theatre is to be erected at Fifth and Norfolk Avenues at a cost of $175,000. Editor “Better Theatres” EXHIBITORS HERALD 407 S. Dearborn St. Chicago, 111. Please send me (free) a supply of “Better Theatres” Stop Charts for improving projection results: STATE NAME THEATRE CITY