Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000138
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

iHiiiiroF nvoRa It The Stars. Clara Bow, fresh from her nation-wide clean-up in “It”. Esther Ralston, hit of “Old Ironsides”. Supported by a great all-star cast of favorites, including Gary Cooper, Paramount’s big new western bet. Frank Lloyd, The D irector. famous for “The Sea Hawk” and other successes. The Story. Running now in Red Book Magazine, with its over a million readers. Coming in a few weeks as a $2 novel and bound to sweep the country! By Owen Johnson, author of “The Enemy Sex”, “Stover at Yale”, “The 61st Second” and many others. From the novel by Owen Johnson Screen play by Hopeloi-in^ and Louis D.Ligbton B.P. SCHULBERG associate Producer PRESENTED BY ADOLPH ZUKOR AND JESSE L. LASKY (2 Qaramount picture ’A The Punch! After wealthy parents are divorced — what about the children? Sophisticated at sixteen— too rich, too young, too beautiful. Clara Bow as the thrill-thirsty jazz orphan. Stealing the sweetheart of Esther Ralston, her safety valve pal. TRY THAT ON YOUR BOX OFFICE! DONT DELAY! BOOK TODAY! STAR.R.IN G CLARA BOW ESTHER RAlSrON Gary Cooper, Einar Hanson, NomuinTrevor A FRANK^ LLOYD production