Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000155
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St, Telephone Harrison 9248. Cable Address : Quigpubco. Edwin S. Clifford, Managinpr Editor George Clifford, Business Manager William R. Weaver, Associate Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Harry E. Nichols, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2. INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 29 Presentation Acts 31 The Theatre 36 The Film Mart 42 New Pictures 41 Classified Advertising 46 The Box Office Ticker 45 “What the Picture Did for Me” 47 FEATURES Broadway 20 Los Angeles, by Ray Murray .. 24 Re-Takes 24 Pictorial Section 25 New York, by John S. Spargo.. 28 Service Talks, by T. O. Service 40 Letters from Readers 44 Chicago, by D. H 58 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue OLLINS resigns and Seider calls a meeting of Administrative Committee to elect successor; Governor Donahey will address M. P. T. O. A. convention at Columbus May 17-19. JAKE WELLS takes his own life because of failing health — Robert Lieber will retire next month from presidency of First National and will be succeeded by John McGuirk. ^AM SPRING announces Depinet as First National’s general salesmanager — Famous Players-Lasky moves into new Paramount building — ^Wilbur OK’s Kane’s “Convoy,” Navy picture. ELP make theatre a community institution, Sam Katz tells A. M. P. A. — Premiere shows “Rough Riders” is real roadshow production— National chain move in Chicago may turn to booking deal. lyrETRO-GOLDWYN-MAYERS Track less Train braves dangers of crossing Alps on slippery passes in going from Genoa to Rome. STUDENT bandits given 2 to 10 years; Safe of New Aladdin theatre at Denver blown up and manager narrowly escapes death. Arkansas exhibitors will make state ■ convention April 3 and 4 a gala event with special entertainment. t'DWARD SMALL will make six more -L-' long comedies this year, he announces following success of “McFadden’s Flats.” HARLES EMMETT MACK, costarring with Patsy Ruth Miller in Warner Brothers’ “The First Auto," is killed in collision. E. A. rescinds ruling to prohibit members from showing Paramount films in theatre acquisition controversy. ANSAS Flouse of Representatives de^ feats Sunday shows; Governor of North Carolina vetoes modification bill. TD EICFIENBACH, thirty years on job as -•■N press agent de luxe, tells what he has learned of the industry. “The Studio” appears this week as Section II of this issue.