Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000166
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD March 26, 1927 “Broadway Nights,” the picture produced by Robert Kane for First National, promises the highlights and atmosphere of New York at its brightest. Above is what is said to be a typical scene from the picture. Greta Nissen is in the leading feminine role in “Blind Alleys,” Paramount picture, whose name suggests it is a Meighan vehicle — which it is. Janet Gaynor, who appears to have gone in for woodpile athletics, began recently in her leading role in Fox Films’ “7th Heaven.” “A Million Bid” -opened March 20 at the Colony theatre. New York, making the fourth picture directed by Alan Crosland to show simultaneously on Broadway. Crosland is a Warner director. Left to right: Josef Swickard, Dolores Costello, Crosland and Warner Oland on the set. Another western star rises — Gary Cooper, proclaimed a star this week by Famous is cast in “Arizona Bound.”