Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000167
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 27 Lois Wilson leaves New York following her work in a Robert Kane production for First National. She has always worked in the East up to now. There are those who say Lars Hansen did the best work of the cast in Metro-GoldwynMayer’s “Flesh and the Devil.” However that may be, his work was sincere. Harry M. Warner of Warner Brothers announces that the month of May will be “Sam E. Morris Month.” (Mr. Morris above.) The sales force of the company will pay tribute to the general manager of distribution and aims to demonstrate its regard “with contracts.” Sidney Smith’s bridal trip takes him to the Fox studios in California. Center is Victor McLaglen. Mrs. Smith at right. Both the Chimpanzee and the gentleman appear in Warner Brothers’ “The Missing Link,” and it will be no wonder if Syd Chaplin, comedian super deluxe, teaches the beast a number of things the latter doesn’t know about monkey business, practical and histrionic.