Exhibitors Herald (1927)

42 EXHIBITORS HERALD March 26, 1927 THE HIM MART Over she goes — almost. Vera Reynolds and Victor Varconi in William DeMille’s “The Little Adventuress,” a new Pro-Dis-Co release photographed by Charles Boyle. Another “Big Four” Constance, Carnivals, Canals, Comedy. There’s the Big Four of “Venus of Venice,” just completed by FIRST NATIONAL, starring Constance Talmadge. Nine Units on Location Nine METRO-GOLDWYN-MAYER units are now on location. John S. Robertson has the cast of “Captain Salvation” at Catalina for Marine scenes. W. S. Van Dyke is putting Tim McCoy through battle sequences on Seguro Ranch near Calabasas. Edward Sedgwick and Jackie Coogan are making Indian battle scenes for “The Bugle Call.” Ernst Lubitsch, Ramon Novarro and Norma Shearer are in Laurel Canyon making “Old Heidelberg.” Y^illiam Haines and the “Spring Fever” cast are at a golf club; John P. McCarthy is filming theatre scenes for “Becky”; King Vidor is shooting traffic scenes for “The Crowd”; Clarence Brown is in Colorado for “The Trail of ’98,” and Sam Wood is winding up work on “Rookies.” “Casey” Called Homerun “Casey at the Bat,” Wallace Berry comedy for PARAMOUNT, is drawing exceptional business around the country, according to Famous’ home office. Gail Lloyd Steps Up Gail Lloyd is the latest CHRISTIE girl to go into feminine leads. She plays opposite Jimmie Adams in his new comedy. Ann Christy is another of the “beauty squad” to win higher ranking. She was the lead for Adams’ previous comedy and will be leading woman in Jack Duffy’s next picture. Lady Luck Passes By Three times would almost seem to mean “out” when Old Man Gloom starts work, but the PATHE unit making the serial “Crimson Flash” is sticking it out while hoping for a glimpse of Lady Luck. First there was the accident which caused the premature blowing up of a schooner used on location. Next the heating apparatus at the old Pathe studio in New York was put out of commission when the Harlem river went on a rampage and flooded the cellar. And now Ed Roseman, who plays the part of a gangster, is baid to be nursing a pair of ribs accidentally misused in a scene. Oldfield Aids Grange Barney Oldfield, auto racing champion of another day, is coaching “Red” Grange for his role in F. B. O.’s “The Motor Maniac.” Jobyna Ralston is leading woman, with Walter Hiers and Ben Hendricks in support. Roach Comedy Made Hal Roach has finished the latest Star comedy for M-G-M. In it Fred Guiol directed Viola Richard, Stan Laurel, Malcolm Waite, Charles Althoff and Oliver Hardy. Four Near Completion Four F. B. O. pictures close to completion include “The City of Shadows,” NEWSETTES Twenty-five cameramen are said to be manning a battery of ten cameras for the Chilkoot Pass scene of “The Trail of ’98,” which Clarence Brown is directing for M-G-M. State and city officials bade the company godspeed at Denver when it started for the location camp in the Continental Divide. ^ * Hfi The spelling class will now come to order. Spell “J. Farrell Macdonald.” That’s correct. The “d” is down as in “eider.” Fox Films says so. :}; * * All parts of a motion picture program are now covered in Fox picture production with the Movietone work underway through its subsidiary company, Fox Case Corporation. The company also is producing pictures at its studios in New York, Hollywood, Fox Hills and Berlin. * * * Six thousand miles for one stage appearance. That’s the distance Eddie Cantor is traveling from Hollywood for a one-night stand at a benefit for a boys’ camp at Surprise Lake, N. Y. * * « Marion Davies’ “The Red Mill” (M-G-M.), playing an extended engagement at the Madison theatre in Detroit, broke the house record at its opening so the extended run wasn’t illogical. Laura LaPlante and Tom Moore have the leads in “The Love Thrill,” her latest Universal Jewel. based on Mary Roberts Rinehart’s “The Lark.” J. Leo Meehan is filming the final sequences of “Naughty Nannette,” starring Viola Dana. Tom Tyler has shot the exteriors of “Cyclone of the Range” and Fred Thomson is through making "Silver Comes Through.” Florence Turner Back Florence Turner, a “Vitagraph Girl,” is playing a featured role in Paul Leni’s “The Chinese Parrot” for UNIVERSAL. Miss Turner appeared in two-reel “specials” for Vitagraph back in 1907. Paramount Rushes ’Em Paramount is near the windup of its spring and summer schedule. April releases just completed are “Children of Divorce,” costarring Clara Bow and Esther Ralston, for release April 2; Mildred Davis’ “Too Many Crooks,” also out April 2, and Eddie Cantor’s “Special Delivery,” April 16. Adolphe Menjou’s “Evening Clothes” was released March 19 and he is now making “The Headwaiter.” Others just finished for early release are Gilda Gray’s “Cabaret,” Florence Vidor’s “Afraid to Love,” Esther Ralston’s “Fashions for Women,” Betty Bronson’s “Ritzy” and Richard Di.x’s “Knockout Reilly.” New Comedy Team Introducing Lew Cody and Aileen Pringle, M-Cj-M.’s new comedy team. They are paired in “His Brother from Brazil,” with Robert Z. Leonard directing. (jwen Lee has an important role. Novel Effects Promised Novel art effects are credited to William Cameron Menzies and Paul Crawley in Norma Talmadge’s “The Dove,” her first production for UNITED ARTISTS. It is from Willard Mack’s stage play and is directed by Roland West.