Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000185
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 45 BOX OFnCE TICKER ^he HERALD System for determining the definite attraction values of Motion pictures Exactly ^^What the Picture Did for Me” “T he Box Office Ticker” tells exactly “What the Picture Did for Me” in multiple. It does not tell how the weather was, what opposition was met, how much the picture cost. It does tell how the picture drew — in comparison with house record attraction — against the run o’ luck circumstances which every picture has to huck in every exhibition. * * H: Exhibitors reporting to “What the Picture Did for Me” give percentage ratings for each picture determined as explained in the Editor’s Note on page 47. When 10 reports containing percentage ratings have been received and published, the ratings are added and divided by the number of reports to produce the current gross average given in the “Ticker.” Receipt of additional percentage ratings on these pictures results in week-to-week fluctuations directly reflecting the changing status of their box office value. Read “What the Picture Did for Me” to learn everything there is to learn about motion pictures. Read “The Box Office Ticker” to learn their current box office value demonstrated by exhibition. THE COHENS AND KELLYS (U.) THE BAT (U. A.) THE ARIZONA SWEEPSTAKES (Fox) LADDIE (F. B. O.) THE VOLGA BOATMAN (P. D. C.) THE TOUGH GUY (F. B. O.) CHIP OF THE FLYING U (U.) THE VANISHING AMERICAN (Para.) THE NIGHT CRY (W. B.) SENOR DAREDEVIL (F. N.) ELLA CINDERS (F. N.) . UP IN MABEL’S ROOM (P. D. C.) THE UNKNOWN CAVALIER (F. N.) THE CAMPUS FLIRT (Para.) LONE HAND SAUNDERS (F. B. O.) THE QUARTERBACK (Para.) THE SON OF THE SHEIK (U. A.) WE’RE IN THE NAVY NOW (Para.) THE BLACK PIRATE (U. A.) THAT’S MY BABY (Para.) THE TWO GUN MAN (F. B. O.) _.... BROWN OF HARVARD (M-G-M) SWEET DADDIES (F. N.) BEHIND THE FRONT (Para.) THE WANING SEX (M-G-M) SKINNERS DRESS SUIT (U.) UPSTAGE (M-G-M) FOREVER AFTER (F. N.) THE MIDNIGHT SUN (U.) IT MUST BE LOVE (F. N.) TRAMP TRAMP TRAMP (F. N.) SUBWAY SADIE (F. N.) THE FLAMING FRONTIER (U.) MEN OF STEEL (F. N.) KOSHER KITTY KELLY (F. B. O.) WAR PAINT (M-G-M) .. WILD JUSTICE (U. A.) WHAT HAPPENED TO JONES (U.) THE WILDERNESS WOMAN (F. N.) TONY RUNS WILD (Fox) THE ROAD TO MANDALAY (M-G-M) TIN GODS (Para.) PRISONERS OF THE STORM (U.) OLD CLOTHES (M-G-M) THE TEMPTRESS (M-G-M) CLASH OF THE WOLVES (W.) POKER FACES (U.) FORLORN RIVER (Para.) MARE NOSTRUM (M-G-M) ONE MINUTE TO PLAY (F. B. O.) BATTLING BUTLER (M-G-M) THE RUNAWAY EXPRESS (U.) PARTNERS AGAIN (U. A.) PARADISE (F. N.) SPARROWS (U. A.) THE BARRIER (M-G-M) THE FLAMING FOREST (M-G-M) PADLOCKED (Para.) THE WALTZ DREAM (M-G-M) EAGLE OF THE SEA (Fox) BORN TO THE WEST (Para.) THE SHOW OFF (Para.) THE MILLION DOLLAR HANDICAP (P. D. C.) MISS NOBODY (F. N.) THE BROWN DERBY (F. N.) HER HONOR THE GOVERNOR (F. B. O.) THERE YOU ARE (M-G-M) SO’S YOUR OLD MAN (Para.) LA BOHEME (M-G-M) BLARNEY (M-G-M) THE CANADIAN (Para.) THE MAGICIAN (M-G-M) 16 Reports 80.12% 11 << 78.90% 10 tt 78.80% 17 it 78.00% 16 n 75.06% 11 << 75.00% 10 a 74.30% 22 <4 72.72% 12 << 71.16% 13 44 71.15% 15 70.53% 11 44 69.06% 15 44 69.07% 20 44 69.00% 13 44 68.00% 27 44 67.26% 18 44 67.16% 21 44 67.00% 19 44 65.94% 11 44 64.27% 19 44 63.79% 21 44 63.76% 12 44 63.16% 11 44 62.81% 19 44 62.06% 10 44 61.60% 15 44 61.60% 11 44 60.45% 12 44 60.42% 17 44 59.88% 10 44 59.80% 13 44 59.77% 14 44 58.35% 19 44 57.10% 10 44 56.90% 17 44 56.82% 10 44 56.80% 13 44 56.69% 11 44 56.64% 11 44 56.27% 15 44 55.40% 12 44 55.33% 15 44 54.13% 10 44 54.00% 11 44 54.00% 10 44 53.30% 11 44 53.00% 14 44 52.71% 19 44 52.36% 23 52.21% 17 44 51.58% 13 44 51.31% 10 44 50.60% 11 44 50.54% 13 44 50.31% 11 44 50.00% 11 44 49.45% 10 44 49.20% 12 44 47.75% 13 44 47.38% 13 44 47.30% 10 44 47.00% 12 44 46.33% 10 44 45.80% 12 44 43.92% 10 44 43.70% 10 44 43.30% 11 44 42.09% 13 44 39.31% 11 44 39.18% 12 44 38.13% 11 44 35.63%