Exhibitors Herald (1927)

48 EXHIBITORS HERALD March 26, 1927 February 25 This is a good one. Film Booking Offices has some good ones if you can buy them at the right price. Six reels. — J. O. Mitchell, Glove theatre, Franklin, N. C. — General patronage. THE MIDNIGHT FLYER: Cullen Landis— March 1-2 Although pretty rough and prolonged, it is a railroad meller with the action taking place in the Cumberland Valley. Landis gets his usual beatings for about six reels, but manages to live through it. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage, HO.MESTRUCK: Viola Dana — March 6. Miss Dana is getting peppier and she’s more popular when she acts like that. “Homestruck” is a good program picture of stage life. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. THE FLAME OF THE ARGENTINE: Evelyn Brent — February 22. A good crook story. Six reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. HANDS ACROSS THE BORDER: Fred Thomson—A real show. All Fred Thomson pictures are good and this one is no exception. Book all the Thomson pictures. You won’t be sorry. Seven reels, — Earl Somerville. Opera House, Raymond, Minn.— General patronage. THE DEAD LINE: Bob Custer — This is another good Custer picture. They seem to like him here about as well as any Weetern star. He is a good looking chap and puts a world of action into his pictures and that seems to be what the fans want. Five reels. — J. B. Carter, Electric theatre. Browning, Mo. — General patronage. THE WILD BULL’S LAIR: Fred Thomson— You don’t have to throw much bull to get them in on Fred and Silver. This was a typical Thomson picture. Pleaded as they all do. — C. E. Graff, Photoplay theatre. Havensville, Kan, — General patroaage. THE COWBOY MUSKETEER: Special cast— Here is a dandy little Western picture, will make ’em holler on Saturday, and that's the bunch I like to hear holler. Print only fair. Paper good. Five reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. DRUSILLA WITH A MILLION: Mary Carr You Can Do It “’^HE Box Office Ticker” i* unlike -*■ any other picture-rating system ever devised in that you can do it. You can make your own record of individual hox office ratings given in the reports, strike an average of them whenever and as often as you like, and get the curent gross averages given in the “Ticker.” If you couldn't do it — if you had to take somebody’s word for it — it would he just like all the rest. But YOU CAN DO IT. Prove it hy trying it on any picture you choose. — March 3-4. Speaking of old ones, age didn’t hurt this one. except for the rotten condition of the film. Knowing of its good quality from the thousands of reports in the “Herald," I gave it as a benefit for one of the churches and everyone who saw the picture had nothing but praise for it. If the money mad producers made a few like this each year, instead of the sensuous dirt which they make in order to fill their sucker palaces in the big cities, we wouldn’t have to be ashamed so much of the time for being in this business. Seven reels. — Wm. E. Tragsdorf. Trags theatre, Neillsville, Wis. — Small town patronage. First National THE UNKNOWN CAVALIER: Ken Maynard — 70%. February 19. One of the best Westerns we ever had the pleasure of showing, so far ahead of all the rest, I don’t see any use in them trying to keep up. First National is sure showing us what they can do with Westerns. Seven reels. — E. D. Luna. Cozy theatre. Wagoner, Okla. — ^Small town patronage. THE UNKNOWN CAVALIER: Ken Maynard — 40%. March 5. Very good picture, one you cannot go wrong on boosting. This is our second one and they are just getting acquainted with Because they are the BEST and ONLY Trailers with Actual Scenes from Each Picture NATIONAL SCREEN SERVICE, CHICAGO NEW YORK LOS ANGELES 845 S. Wabash Ave. 130 West 46th St. 1922 S. Vermont Ave. this star. This one had some great riding, comedy and everything it needed to make a good picture. Excellent print from Des Moines. Seven reels. — O. A. Foss, Community theatre, Ridgeway, la. — Small town patronage. SYNCOPATING SUE: Special cast— 20%. February 11. A very clever picture with a generous sprinkling of comedy. Not the slapstick variety, but real wit and humor. Paper not extra good. Seven reels. — F. H. Whitted, Glendale theatre, Glenwood, Ark. — Small town patronage. SYNCOPATING SUE: Corinne Griffith— Cost too much, was only fair entertainment. Let it alone at the price they asked us in a town of 35,000. Seven reels. — E. T. Mathes, Avalon theatre, Bellingham, Wash. — General patronage. TWINKLETOES: Colleen Moore— 37%. March 2. Another very good picture from Colleen. Pleased all who saw it, but failed to do usual amount of business and lost money for us. Eight reels. — A. G. Witwer, Grand theatre. Rainier. Ore. — ^General patronage. TWINKLETOES: Colleen Moore— February 2021. Very good drawing card. Did good business. Colleen always draws for me. Pleased all that saw it. Seven reels. — Peter A. Bifarella, Family theatre, Attica, N. Y. — General patronage. TRAMP, TRAMP, TRAMP: Harry Langdon— 50%. March 2. .A very funny picture. Good satisfaction. The star is a real comedian, don’t need any custard pie to make them laugh. — Bert Silver. Silver Family theatre, Greenville, Mich. — General patronage. TRAMP, TRAMP, TRAMP: Harry Langdon— Drew a very light crowd. Langdon not well known here. I do not consider this in a class with some of the other feature length comedies that I have run. It was funny in spots, but rather draggy. Six reels. — J. B. Carter. Electric theatre. Browning, Mo. — General patronage. THE SILENT LOVER: Milton Sills— 20%. February 25. ’The reports on this picture were good. Did not make much, but that was not fault of the picture. Seven reels. — F. H. ’Whitted. Glendale theatre, Glenwood. Ark. — Small town patronage. THE SPLENDID ROAD: Special cast— 75%. Played “Splendid Road” with vaudeville and had good comment on picture and none on vaudeville. Eight reels. — ^Aubrey Swearingen, Crescent theatre, Woodville. Tex. — General patronage. THE OVERLAND STAGE: Ken Maynard— 85%. March 4-5. The best Western ever run in my theatre. Ken is the only Westerner that ever drew good for my house. Hope his future pictures keep the quality of those already run. Seven reels. — Grafton Nutter, Royal theatre. Republic, Kans. DON JUAN’S THREE NIGHTS: Special cast — 18%. February 4. Not much of a picture in my opinion, especially for a small town. There is a really good plot of about two reels length, but it takes seven reels of slush and a few disgusting scenes to present it. Seven reels. — F. H. Whitted, Glendale theatoe, Glenwood. Ark. — Small town patronage. ELLA CINDERS: Colleen Moore— 75%. February 28-March 1. Pleased here. I have seen Colleen in better pictures. It seems about all her pictures are on the same line : a poor girl gets rich. I believe it is time they put her in something different, but what’s the difference if she pleases ? Seven reels. — C. A. Kelley. Rex theatre, Custer Okla. — Small town patronage. STEPPING ALONG: Johnny Hines — 40%. February 28. Good average program picture. Not a special but will please. Seven reels. — E. D. Luna. Cozy theatre. Wagoner. Okla. — ^Small town patronage. THE BROWN DERBY: Johnny Hines— 60%. March 8-9. Just a fair program picture. Good entertainment, but not strong enough to make any money in my hands. My report on this will not be much as receipts are below normal. Hardly broke even. Personally, I don’t think this as good as former releases. — Perry G. %ue Sesf Sa/e-*iuat'd Ticket Recister5 O/ccurse You Know C01D5EAI Qm/rr TICKETS AUTOMATIC TICKET KEGISTER CORE 723 SE.VEMTM AVCNUC fM»W ’VOWn CITY