Exhibitors Herald (1927)

50 EXHIBITORS HERALD March 26, 1927 J. C. Jenkins— Colyum {Continued from preceding page) but have neglected to send in their applications. All right, fellows, I’ll have application cards with me, but should I not reach you soon enough just drop a line to Bill (Bill, you know, is the fellow who looks after matters of this kind when he can pry himself away from little Patricia Ann long enough). Just address it to Mr. William R. Weaver, Exhibitors Herald, 407 South Dearborn St., Chicago, and he will do the rest. The “HERALD ONLY" Cluh is the greatest Goodfellowship club in the world and it is growing by leaps and bounds. It costs nothing to join and there are no dues. The HERALD takes care of the expense incident to the organization and you will be furnished with a memhership card that will put you “Royal Elush" with the boys wherever you go. Don’t wait for me, I might be late in calling. Shoot in that request NOW. If you are sick and want a tonic That will drive away the blues. This little friendly tip I’ll give to you. You may try all things laconic No matter what you choose But THE HERALD FILLS A WANT NONE OTHERS DO. J. C. JENKINS, (The HERALD Man.) THE PACE THAT THRILLS: Special cast— The picture was really about a 25% picture. Seven reels. — Aubrey Swearingen, Crescent theatre. Woodville, Tex. — General patronage. THE SCARLET WEST: Robert Fraser — Good ©f its kind. Nine reels. — Giacoma Bros.. Crystal theatre. Tombstone, Ariz. — General patronage. Fox MARRIAGE: Virginia Valli — 71%, March 8. A good story and V. V. does what she does very well, but who was the director to let her wear such goofy clothes ? She looked sloppy when she was supposed to be all dolled up. Not up to the standard Fox has been setting, from the production standpoint. The story was good, titles were consistent throughout, photography very good, paper and slide poor. There is not a suggestive scene in it. Six reels. — Wm. C. Griffith, Accola’s Bonham theatre. Prairie du Sac, Wis. — Small town patronage. MARRIAGE: Special cast — Good picture but not for Saturday nights in small towns. You won’t miss a thing by not playing this. Six reels. — Charles Holtz, Princess theatre, Danforth, Me. — General patronage. THE BLUE EAGLE: George O’Brien — 75%. March 7-8. A hardboiled picture that the men will like Ithe ladies might object as it contains lots of fighting and the like) but I’d class it as a good program picture any day. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. KENTUCKY PRIDE: Special cast — 60%. January 2. Here is a very good one. Some dandy racing scenes and some fine comedy by the wonderful stars in it. Don’t be afraid to step on this one if you have it bought, and if not, don’t be afraid to buy it. Six reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. LAZYBONES: Special cast — 25%. December 19. Here is one of the kind we all like to put on for our good old patrons and we are not ashamed of it when it is through. Do not be afraid to buy Jones any time, or at least we need not here, for he is good in most of them. But Buck, stay with your goo<i old out of door and Western type. Society is ruining some good stars for us all. Seven reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. HARD BOILED: Tom Mix — 52%. March 4. A western that has plenty of comedy and plenty of action. Tom dons conventional clothes for awhile, and gets by pretty good. Mix fans were particularly interested to see Tom actually take off his gloves. In fact he does it several times, much to their and my own surprise. It is a good picture, not Tom’s best by any means, but should give satisfaction. Rather old print, but in good condition. Paper only fair. Six reels. — Wm. C. Griffith, Accola’s Bonham theatre, Prairie du Sac, Wis. — Small town patronage. THE FlItST YEAR: Matt Moor^^%. March 4-5, This was too much of a fish story and when I don’t get a crowd it sure must be rotten, as Saturday is one of my better nights and I sure fall flat. We are glad it’s over. Six reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. THE FLYING HORSEMAN: Buck Jones— Drew a good Wednesday night crowd and pleased them all. The story ran in “Capper’s Weekly” under the name of “Dark Rosaleen” and this drew some that had read the story. Five reels. — J. B. Carter, Electric theatre. Browning, Mo. — General patronage. THE FLYING HORSEMAN: Buck Jones— February 26. Pretty good Western. Lots of action. Six reels. — Grafton Nutter, Royal theatre, Republic, Kans. THE WAR HORSE: Buck Jones — March 5. Another good Western star gone wrong. Fox claims to know how to make Westerns. If they do, why don’t they make them? It seems to be the habit nowadays to sell you Westerns and then give you a piece of cheese like “The War Horse.” Buck’s horse was very good in this. I guess Fox is trying to kill Buck. Five reels. — Charles Holtz, Princess theatre, Danforth, Me. — General patronage. STAGE MADNESS: Virginia Valli— March 2. 'This would have been a very nice program picture : it was that alright, but the ending is tragedy. At least it leaves you with that feeling. Beautiful back stage scenes, Miss Valli doing splendid work, but the idea that she must suffer the loss of the use of her limbs caused the folks to leave feeling depressed. It was poor showmanship to allow her to remain a cripple when it could have been so easily avoided. Outside of that one fact, the picture ie good. Seven reels. — P. E. Morris, Regent theatre, Indianola, Miss.Small town patronage. THE TIMBER WOLF: Buck Jones — Good Western to a full house : don’t mean poker terms either. — Horn & Cramer, Royal theatre, Gardner, Kans. — General patronage. WHISPERING WIRES: Special cast: They say this is a good one. that is, some reports in the “Herald” said it was. My patrons say it was What Salesmen Say Says a good salesman, working for a company yon can identify by reading the “Box Office Ticker,’’ “You’ve sure put a foundation under this sales game. Conversation doesn't sell the opposition in under me any more — exhibitors know whose pictures are getting the money. Glad they’re ours.” I And you know, of course, what the sad salesman says.) If the “Ticker” gives you that buying advantage, better perpetuate it by sending percentage ratings early and regularly. no good. Six reels. — Charles Holtz, Princess theatre, Danforth, Me. — Small town patronage. MY OWN PAL: Tom Mix — March 12. Good picture, but Tom goes better in Zane Grey Westerns.— Horn & Cramer, Royal theatre, Gardner, Kan. — General patronage. Metro-Goldwyn-Mayer TELL IT TO THE MARINES: Lon Chaney— 71%. March 8-9. Our comment after enjoying this was, ‘"This picture has everything, comedy, pathos, patriotism and everything else needed." Those of you whose patrons do not enjoy grewsome pictures can assure your people that Chaney can act another part to even better advantage. Everyone cheered for Chaney and the audience was pleased 100%. Ten reels. — E. D. Miller, Y. M. C. A. theatre, Morenci, Ariz. — General patronage. TELL IT TO THE MARINES: Lon ChaneyJust about the best box office attraction that has been along this year. It has everything that appeals to the movie goers and holds them tight every minute it is on the screen. First picture we have had to pay an overage on in over a year. William Haines shares honors in this with Chaney. Step into this one and your crowd will support you. — Ben L. Morris, Temple theatre, Bellaire, Ohio. — General patronage. THE RED MILL: Marion Davies — 60%. March 9. Here ie one that lives up to all promises. Just enough comedy to keep a ripple of laughter, just enough artistry of costume to please the most discriminating. It bears the label of almost perfect direction ; it has the snappiest subtitles we’ve seen lately. Pleased all, old and young, and I don’t mean maybe. Fine photography and very good print. Paper and slide both good. Seven reels. — Wm. C. Griffith, Accola’s Bonham theatre. Prairie du Sac, Wis. — Small town patronage. THE RED MILL: Marion Davies — February 26. Marion Davies was good, but that did not save the picture. I thought it was good, but I found out that the patrons thought different. It is another of those pictures that won’t be missed if you don’t play it. Six reels. — Charles Holtz, Princess theatre. Danforth, Me. — Small town patronage. UPSTAGE : Norma Shearer — 50%. March .5. Norma, we take off our hats to you. You can wear clothes and walk and look as no other woman can. This is a picture of life behind the scenes and. incidentally, shows the sacrifices the showman makes that the show may go on and often it is not appreciated or even understood. Withal, it’s a snappy picture and the advertising is good. Seven reels. — F. H. Whitted, Glendale theatre, Glenwood, Ark. — Small town patronage. UPSTAGE: Norma Shearer — 39%. March 6. Not as good as two former productions, but was well liked by those who saw it. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — • General patronage. UPSTAGE: Norma Shearer— March 2. This is an extra fine production. One of the best pictures shown here in a long time. Give us more like this one. with good paper to put ’em over, then we’ll quit hollering hard times. Six reels. — E. A. Armistead. Lyric theatre, Easley. S. C. — General patronage. ALTARS OF DESIRE: Mae Murray — 98%. March 6. This picture brought us a lot of new faces but proved disappointing to a large number. Had more walk out on this than any picture for months. Seven reels. — Homer P. Morley, Princess theatre, Buchanan. Mich. — Small town patronage. ALTARS OF DESIRE: Mae Murray — 55%. February 26. Very poor picture. Directed well and actors took their parts well, but they did not have much to work on. Metro will never get anywhere releasing such pictures to the exhibitors. Metro is to be commended for introducing colored photography in their pictures. Some in this picture. Seven reels. — Schaghticoke Amusement Ass’n, Odd Fellows Hall. Schaghticoke, N. Y. — General patronage. THE WANING SEX: Norma Shearer — 77%. March 13. Another excellent comedy. They do like Norma. Pleased 100%. How they did laugh at Norma’s cigar chewing client. Press sheet story and paper do not agree with picture, but the trouser-losing incident was not missed. Seven reels. — L. L. Netzer, American Legion theatre, Lena, Wis. — General patronage. THE WANING SEX: Norma Shearer — 79%. March 26. Advertised as better than "His Secretary” and we claim it is at least as good. Norma, you have found a field pretty much your own in this snappy comedy field and we like your work better than ever. Town of 4,000 ; 300 seats. — E. D. Miller, Y. M. C. A. theatre, Morenci, Ariz. — General patronage.