Exhibitors Herald (1927)

52 EXHIBITORS HERALD March 26, 1927 this much. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. THE MAGICIAN: Special cast— March 9. Couldn’t be any comments. I think it about the worst Metro has had. Should have gotten three like this for the price I paid. If you haven’t it. don’t book it. Eight reels. — J. O. Mitchell, Globe theatre. Franklinton, N. C. — General patronage. THE BARRIER: Lionel Barrymore — Metro made a great picture from this Rex Beach story. The thrills and ice scenes are wonderful. This picture is good in any small town house. Will plea.se the Saturday folks. Print and photography excellent. Eight reels. — Stoddard Bros., Rex theatre, Madisonville. Tex. — General patronage. MIKE: Sally O’Neill — An extra fine comedy drama. Should please anywhere. Seven reels. — E. A. Armistead, Lyric theatre. Easley, S. C. — • General patronage. Paramount THE KID BROTHER: Harold Lloyd— 60%. March 14-15. Better than “For Heaven’s Sake.” Pleasing comedy throughout but nothing big. Pleased majority of audience but the star did not pull at the box office as he used to do. This fact, coupled with the price, makes it hard to play Lloyd. Town of 4,000 ; 300 seats. — E. D. Miller. Y. M. C. A. theatre, Morenci, Ariz. — General patmnage. THE KID BROTHER: Harold Lloyd— February 27-28. The best comedy drama I have seen yet. had a plot to the story and was liked by all who saw it. Give us more like this one. Eight reels. — Peter A. Bifarella, Family theatre, Attica, N. Y. — General patronage. TIN GODS: Thomas Meighan — -Thomas Meighan never made a better one than this. Adoree and Pringle equally as good in this one. Wonderful story for such a star as Tom and none other could have handled his part as well. Played March 7-8 to a loss of practically all of film rental on account of downpour of rain both nights. This picture is worth a raise in admission. Nine reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. TIN GODS: Special cast~50%. March 6-7. A good picture ; story and cast fine. Gave general satisfaction.— Bert Silver, Silver Family theatre, Greenville, Mich. — ’General patronage. THE GREAT GATSBY: Warner Baxter— 12%. February 26. Here’s a picture that don’t help the small town exhibitor. Played to the smallest Slaturday in months. This picture and Paramount’s “Diplomacy” two sour lemons. One of the minister’s daughters of our town saw this picture when it played Denver and she informed us it was not fit to be shown, but the rental we paid for it made it impossible to shelve it. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. THE GREAT GATSBY: Special cast— Only a picture, that’s all. Too overdrawn and slow for small towns. Would register okay for a larger town. Baxter not popular here and the drawing power was weakened. Pleased about 25%. Good print. Seven reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE SHOW OFF: Ford Sterling — 20%, March 1. Good average program picture. No stars to draw but picture will please the most of them if you can get them in. Poor title. Six reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. THE SHOW OFF: Ford Sterling— 33%. March 2. This one didn’t go over very good for us. Only had a email house and it only pleased a few of them. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. THE SHOW OFF: Ford Sterling— 64%. March 3. This is a good picture. Did good in rainy weather. Seven reels. — Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE ACE OF CADS: Adolphe Menjou— 30%. March 11. This is a high class production, and everyone in the cast is a finished actor or actress as the case may be, but it’s not the type of picture that will get any business in the average small town. For high class city trade only. Eight reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE ACE OF CADS: Adolphe Menjou— 15%. March 8-9. A dandy picture, well acted and presented, to no business. Eight reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. THE ACE OF CADS: Adolphe Menjou — Only a picture and one that is of no value in a small town. We have never made one penny on a Menjou picture in this town. He is not a sm;all 100% Is Perfect DON’T look for 100% ratings in "The Box Office Ticker.” A picture would have to break the hox office record in every house it played to get that rating. And don’t look for Zero ratings either — that would mean not one ticket had been sold for it in any theatre. (Both ratings are impossible, by the nature of the business.) But do look for ratings indicating the relative performance value of pictures with respect to these extremes — you’ll find them (and nothing else) in “The Box Office Ticker” I and nowhere else. town .star. Good print. Eight reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE ACE OF CADS: Adolphe Menjou — February 18-19. My people seemed to enjoy this picture all O. K. Seven reels. — A. J. Steggall, Cozy theatre. Fayette, la. — General patronage. YOU’D BE SURPRISED: Raymond Griffith— 60%. February 28. Some walked out and others walked to us after the show to ask if the picture had a plot. If there was any they hadn’t seen it. ’The silk-hatted coroner making comedy over dead men didn’t make any hit. The audience was in suspense, but it was as to whether the hero was going to do something or continue doing nothing. — E. D. Miller, Y. M. C. A. theatre, Morenci. Ariz. — General patronage. YOU’D BE SURPRISED: Raymond Griffith— Yes, you will be surprised when you see it. Paramount left nothing unsaid when they titled this one. Griffith is so poor a drawing card in our town that they all laugh when we bill him. No more, Raymond, for us. Your crowd won’t get mad over this one. on account of title. Seven reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. VARIETY : Special cast — 20%. February 23. This is a good picture but the title is bad and the paper on this is terrible, but it pleased what few came to see it. Six reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. VARIETY: Emil Tannings — Paramount made, or had the Germans to make, a real picture of this one. We can’t say one thing wrong for it. This Tannings is a star and Lya knows her stuff. New stars here and weak title for a small town. We lost money on it. But the picture was not the cause. We say, boost it, for we otherwise like it. You’ll win. Eight reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. LET’S GET MARRIED: Richard Dix— 90%. March 12. This Is the type of picture my patrons want. Packed them in on a rainy Saturday night and they ate it up. Lois Moran very charming in her i)art. If my memory serves me rightly I saw this as a stage play about thirty years ago with Wm. Collier, Sr., as the star. It was then known as ’”rhe Man From Mexico." Seven reels. — E. M. Biddle, Strand theatre, Paoli. Ind. — Small town patronage. LET’S GET MARRIED: Richard Dix — 60%. March 6. This was a surprise picture. Patrons went in expecting the usual domestic pro'blem drama, but came out smiling and said it was great. Seven reels. — B. C. Brown, Temple theatre, Viroqua, Wis. — General patronage. WE’RE IN THE NAVY NOW: Special cast— 66%. February 9-10. We join those who claim it is better than ‘‘Behind the Front.” A succession of comic situations, each better than the last. The audience didn’t always roar, but were chuckling all the time. — E. D. Miller, Y. M. C. A. theatre, Morenci, Ariz. — General patronage. THE POPULAR SIN: Florence Vidor— 15%. February 22-23. Not a bad picture, but far below "You Never Know Women." Not a small town picture. Too much divorce is not so good. Seven reels. — T. C. Kennedy, Empress theatre, Akron, la. — ^General patronage. DESERT GOLD: Robert Fraser— 12%. February 25-26. Very goorl picture, just like all Zane Grey’s, but I don’t know what is the matter that a show like this would not draw any more than it did for me. This Zane Grey fell down for me, on which I thought to bring them out. Picture good, but must be the local conditions, because the bankers got away with all the change people had. Too bad, but no fault of the picture whatever. Seven reels. — R. Duba, Royal theatre. Kimball, S. Dak. — General patronage. THE GOLDEN PRINCESS: Betty Bronson— 20%. December 21. A very good picture. Pleased all that saw it and that was not many, but that was no fault of the picture. I would like to get more like it. I cannot say too much for Betty. She is a real star. Seven reels. — Tames A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. THE WANDERER: Special cast — 20%. Tanuary 11-12. This is a very good picture, but it did not draw at all for us, and it is nothing compared with “Covered Wagon” or "The Ten Commandments,” and sold on the same comparison, so don’t be misled on it. Eight reels. — James A. Banks. Lyric theatre, Saratoga, Wyo. — Small town patronage. THE MAN WHO FOUND HIMSELF: ‘Thomas Meighan — 15%. December 14. A very good picture but had a very small attendance on it. Business too dull for any kind of picture to draw. Seven reels. — James A. Banks. Lyric theatre, Saratoga, Wyo. — Small town patronage. ALOMA OF THE SOUTH SEAS: Gilda Gray — 27%. February 28. Beautiful scenery and good work by Miss Gray. Pleased majority. Nine reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. MANTRAP: Clara Bow — 31%. A very interesting comedy drama. Title somewhat misleading, and as this was Miss Bow’s first appearance on our screen, business was below average. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — ^General patronage. A SON OF HIS FATHER: Bessie Love— 25%. December 7. A very good picture of the Western type and pleased all that saw it. Rather old. but the saying is, a picture is new till it has been seen. Seven reels. — James A. Banks, Lyric theatre. Saratoga, Wyo. — Small town patronage. THE PONY EXPRESS: Betty Compson— S0%. February 24-25. “The Pony Express” is a thrilling, colorful tale of the old West, based on the true story of the romantic Pony Express which carried the mail from Missouri to California. Business is never rushing, owing to the fact that I play all big pictures, but my advice is, get this picture. Ten reels. — Perry G. Walker, Amusu theatre. Statesboro, Ga. — ^General patronage. THE TEN COMMANDMENTS: Richard Dix— 82%. Mardh 10-11. A very fine picture. 'This is second run. Put on as a benefit show for woman’s club and did a surprising business. This has been our most profitable picture from Paramount this year. Pleased 90%. Our publicity covered entire county. Ten reels. — Perry G. Walker, Amusu theatre, Statesboro. Ga. — General patronage. IT f Clara Bow — It is everything that has been said about it. It is “it.” Appeals to the feminine class of your crowd a little more than to the men. One man who is hard to suit in pictures said, “It is the best picture I have ever seen since ‘Back Home and Broke.’ ” Clara Bow is wonderful and Antonio Moreno with a little mustache is just right. Another of the pictures you can step out with and not be afraid of results.— Ben L. Morris, Temple theatre, Bellaire, Ohio. — General patronage. IT: Clara Bow — February 28. Ever since I saw Clara Bow in pictures, I knew she would some day make a picture with the appeal this one has. The story is clever, direction excellent, supporting cast good, the result is a picture that certainly pleases. I notice, too, that it’s as clean as a whistle, and that was much in its favor with my folks. Clara certainly has created a fine impression with our patronage. By all means spend a few dollars extra putting this one over. It’s there a dozen ways or more, but the main one is Clara. More power to you, lady. Seven reels. — ^P. E. Morris, Regent theatre, Indianola, Miss. — Small town patronage. THE CAMPUS FLIRT: Bebe Daniels— February 28 and March 1. A good clean comedy that pleases everybody. Seven reels. — A. J. Steggall, Cozy theatre, Fayette, la. — ^General patronage. THE CAMPUS FLIRT: Bebe DanielsMarch 6-7. Very good. This is the sort of stuff in which the patrons like to see Bebe. May all her future pictures be half as good. Six reels. — Wm. E. Tragsdorf. Trags theatre, Neillsville, Wis. — Small town patronage. THE QUARTERBACK: Richard Dix — ^March 1-2. This picture didn’t have a draggy spot. The first night was punk, due to other things going on in town. Second night was good. Exhibitors, don’t pass this one up. A dandy good football picture. Seven reels. — Peter A. Bifarella, Family theatre, Attica, N. Y. — General patronage. THE QUARTERBACK: Richard Dix — Played