Exhibitors Herald (1927)

March 26, 1927 EXHIBITORS HERALD 53 out of football season, and in bad weather. Lost money on it. But, fellow exhibitors, here is a real picture. Dix is some lad in this one. You should play it now, if it can be bought at a reasonable rental. It will please ’em. Eight reels. — Stoddard Bros., Rex theat-re, Madisonville, Tex. — ’General patronage. THE BLIND GODDESS: Special cast — One of the best pictures I ever showed. A powerful story acted by a superb cast. Held attention every second. Eight reels. — J. B. Carter, Electric theatre, Browning, Mo. — General patronage. THE BLIND GODDESS: Jack Holt— A real good picture. I only wish all pictures were as good. This picture has a real plot and will hold interest ffom start to finish. I would rate this 100 per cent. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage. LOVE’S GREATEST MISTAKE: Evelyn Brent — March 9. A newcomer by the name of Miss Josephine Dunn is the star in this picture. A very likable young lady, too. Miss Brent took a part that no one liked here. Mr. Powell, as usual, was the devil, no matter which way you looked at him. Excuse my French. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. HOLD THAT LION : Douglas MacLean — Paramount scored a knockout on this one. The best MacLean since the old days when he made good comedies. We are frank to say, though, that the girl made this one for Douglas, Miss Chadwick. They could not have found a better one than she, and her name is not mentioned on the paper. Paramount has some real talent in Miss Chadwick. We want to see her in more pictures and so do our patrons. Record shows she starred in “Peter Pan” and “Hold That Lion,” only surely she should be given a chance. Our patrons complimented her work in “Hold That Lion” 100%. Six reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE LUCKY LADY : Greta Nissen — Here is a cute little picture, well titled and well played, not overdrawn, just simply a little love affair where the American lad wins the girl from an English lord. Swift enough to be interesting and comical enough to be happy. Play could have been titled “Lucky Fellow” just as well. Six reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. KID BOOTS: Eddie Cantor — Fairly good picture for the large cities, though not much for a small town. We could not get them in on it and of those who saw it about 25% were pleased with it. Feature it as a program picture and it will stand up very well. Good print. Seven reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. FASCINATING YOUTH : Special cast— February 14-15. A very good clean light comedy. Seven reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. DIPLOMACY : Blanche Sweet — Very commonplace picture for Paramount. Speaking in small town terms, it was a flat failure from every angle. You small town boys will find it that way. Paramount is not making our kind of pictures now. So many big, overdrawn pictures, and no value to titles. Eight reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. NEW YORK: Special cast — 'March 8. This did not measure up to the advance classification that Paramount placed on it. It was sold to me to be as big as “It,” but, Brother, it missed that mai’k by many jumps. It failed to have the drawing power of a program offenng and I have failed to hear anyone say they liked it. It has been given splendid production values, a good cast, including Estelle Taylor, who does a splendid bit, but the theme is unwholesome ; result, it misses as entertainment. Eight reels. — P. E. Morris, Regent theatre, Indianola, Miss. — Small town patronage. THE NEW KLONDIKE: Thomas Meighan— Very good picture. Sport fans will get a kick from the baseball side of it. Some comical situations and fairly well balanced with thrills. Is good for small houses and any day except Saturday. Bight reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE CAT’S PAJAMAS: Betty Bronson — March 14-15. Nothing above the average, but it’s clean. Six reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. the GRAND DUCHESS AND THE WAITER: Adolphe Menjou — Here is a good picture, played January 5-6. A little old, as had been on our contract a long time. Did not register any extra at the box office, as Menjou is not popular here, though pleased the few who saw it. Seven reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. THE CAMPUS FLIRT: Bebe Daniels— 87%. February 10-11. I wish Bcbe would make a picture that was a little bit bad, so our following pictures would not seem so mediocre after playing it. This picture pleased as near 100% as possible, and for one more time I was complimented for supplying a real evening’s entertainment. It’s a real pleasure to show a picture like this and. Miss Daniels, I thank you very much for it. Seven reels. — E. F. Ingram. Ingram theatre, Ashland. Ala. — Small town patronage. THE CAMPUS FLIRT: Bebe Daniels— February 23. Good picture but not as good for us as some exhibitors report for them. Gave rea.sonable satisfaction. Too much the same old story, the heroine gets there just in time to run the contest and they live happy ever afterwards, etc. — Thos. E. Orr, Princess theatre. Albertville, Ala. — Small town patronage. THE CAMPUS FLIRT: Bebe Daniels — Boys, here’s a pip. Bebe can bring ’em in any time she makes one like this. Step right on it, and Bebe will do the rest. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. THE EAGLE OF THE SEA: Florence Vidor— 80%. March 2-3. This is an entertaining story and is unusually well acted. Miss Vidor is charming, as always, and Ricardo Cortez was great as the pirate. Drew well for two nights. Eight reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE BLIND GODDESS: Special cast— 35%. January 15-17. Splendid picture that did not draw. Eight reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh. Pa. — General patronage. THE QUARTERBACK: Richard Dix— 92%. February 24-25. Without any exception one of the best pictures we have played. Pleased 100% and many came back to see it the second time. This is the kind of pictures the public wants, and I wish they would make more like it and leave off so much of the mushy stuff. You’ll feel proud you’re an exhibitor when they leave your theatre after seeing this picture. Eight reels. — E. F. Ingram, Ingram theatre. Ashland, Ala. — Small town patronage. THE QUARTERBACK: Richard Dix— Good drawing power. Fine football picture. Think it the best in that class. — C. C. Griffin. New Piedmont theatre, Oakland. Cal. — General patronage. THE QUARTERBACK: Richard Dix — Consider this A-1 entertainment. Did very good at B. O. on holiday, February 22. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE RAINMAKER: Special cast— 90%. March 5. This drew big business on a Saturday, but did not give satisfaction. My patrons will not stand for bar room brawls and girls. The climax seemed forced and unnatural. Tom Wilson’s comedy saved the day. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE RAINMAKER: Special cast — Very good picture. Sure to please all classes. Seven reels. — Earl Somerville. Opera House, Raymond, Minn. — General patronage. SO’S YOUR OLD MAN: W. C. Field-s— 41%. February 14-15. This guy may be good, but my patrons can’t see it. They walked right out on this one, and even told me he was as punk as Raymond Griffith. Nothing to this one except about three thousand feet of film wasted while Fields was trying to hit a golf ball. If that’s entertainment, then I am running a cafe or something besides a theatre. Would advise you to leave it alone. Six reels. — E. F. Ingram, Ingram theatre, Ashland, Ala. — Small town patronage. SO’S YOUR OLD MAN: W. C. Fields— No drawing power whatever. High class neighborhood; Sunday. Fair comedy. — ^C. C. Griffin, New Piedmont theatre. Oakland. Cal. — General patronage. THE UNTAMED LADY : Gloria Swanson — 40%. February 26-2'8. Pretty good picture, but improbable story. The lady does not seem to draw as well as formerly. Seven reels. — Henry W. Gauding. Lincoln theatre, Pittsburgh, Pa. — General patronage. THE UNTAMED LADY : Gloria Swanson — Very fine picture; Miss Swanson at her best. Seven reels. — Earl Somerville, Opera House, Raymond, Minn. — General patronage, FINE MANNERS: Gloria Swanson — 34%. February 23. 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