Exhibitors Herald (1927)

54 EXHIBITORS HERALD March 26, 1927 used to be able to make money on her pictures but those days are gone for good, I fear. Our people don’t care much for this type of show and as a result we came out on the little end of the deal. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. Pathe HIGH HAND: Leo Maloney — 40%. January 1. Now. boys and girls, if you have not sampled any of these new one<?, for your patrons’ sake do not start on them. This is the nearest nothing for Western pictures I have ever put in a machine to run. There is no action, or anything else, to make a good picture out of it, and I paid twice as much a/> they are worth to any house, and that wasn’t much. Six reels. — James A. Banks, Lyric theatre, Saratoga. Wyo. — Small town patronage. THE SEVENTH BANDIT: Harry Carey— 80%. January 5. Here is another one of Carey’s and that is enough in our town. He always draws good here. He has the name, and also the game, of being the most natural actor of any Western there is. Don’t lay off of him, if you do not have his pictures now, for he is a real bet for any house. Six reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. THE DEVIL HORSE: Rex~60%. February 28. Good average program picture. Not a special but will please. Seven reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town paitronage. BATTLING ORIOLES: Glen TiTon— 30%. December 18. Here is a real good one, fu’l of comedy and excitement and everything that makes a picture interesting. It is so old I don’t suppose it could be bought any more, but we got by with it in fine shape and pleased all that saw it. Six reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. THE LONG LOOP ON THE PECOS: Leo Maloney — This new series of Westerns from Pathe, starring Leo Maloney, have more than ordinary merit. They are not just action drama with a finish you can see at the start, but have a well worked out story that shows intelligent direction. Maloney, himself, is very pleasing.— Ben L. Morris. Temple theatre, Bellaire, Ohio. — General patronage. Pro-Dis-Co FIGHTING LOVE: Jetta Goudal — 70%. March 1. An excellent picture that loosens its hold on one by being too long drawn out ; not enough snap to it. A couple of unnecessary rotten scenes help to kill it. However, Jetta Goudal does her part wonderfully well, as is usual with her. Through the picture runs a thread of the most skillful and artistically applied allegory I have ever seen. If one can endure the rest this makes the picture worth while. It may hit in the larger communities. Good print. Seven reels. — Wm. C. Griffith. Accola's Bonham theatre. Prairie du Sac, Wis. — Small town patronage. SUNNY SIDE UP: Vera Reynolds — 25%. March 1. A very entertaining program picture. Star fine, story and cast good. Good satisfaction. — Bert Silver, Silver Family theatre. Greenville, Mich. — General patronage. THE PRAIRIE PIRATE: Harry Carey— 55%. March 5, This drew a big house in spite of the strongest competition we have had, so I am sure this would have nearly set a house record. Carey always draws for us and his pictures are well received. This is the first we have played for quite a while. We were able to buy it right so are pleased. Five reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town pat^ ronage. MEET THE PRINCE : Joseph Schildkraut— 20%. December 26. Not much to this one, although it pleased a few, but not up to the standard for comedy. Six reels. — James A. Banks, Lyric theatre, Saratoga, Wyo. — Small town patronage. FOR WIVES ONLY: Marie Prevost— 50%. December 11. A very good comedy and will please most of them. This star will always draw us a good house. If not, there is something wrong. Should be a good bet for any house. Six reels. — James A. Banks. Lyric theatre, Saratoga, Wyo. — Small town patronage. HER MAN O* WAR: Jetta Goudal^ — March 5. My Saturday night audience liked this very much. Good war stoi-y. Six reels. — Leo J. Burkhart, Hippodrome & Grand theatres, Crestline, Ohio. — Small town patronage. HER MAN O’ WAR: Jetta Goudal — The best all-’round midweek picture we have played in a Teachers and Exhibitors Center on Child Films Theatre owners are cooperating with the Board of Superintendents of Schools of Boston to arrange conferences for eliminating anything which might be termed objectionable from pictures shown to audiences composed largely of school children. The film comittees of the Des Moines Federation of Women’s Clubs and the Des Moines Council of Parents and Teachers are planning to cooperate with the him men in establishing a standard of entertainment and in hearing talks about the industry. long while. Played Wednesday, Thursday, February 23-24, and it pleased our folks fine. Would have been good for Saturday. Boost this one up ; it will not flop for you. Excellent photography and wonderful story. Eight reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. HER MAN O’ WAR: Jetta Goudal — February 9. A good program picture that pleased 90 per cent. Seven reels. — Grafton Nutter, Royal theatre, Republic, Kan. A BACHELOR’S BRIDE: Elinor Fair— March 6. This one w’as a disappointment. It was rather a weak and foolish one for Sunday use. Did not have many favorable comments on it. Seven reels.— M. J. Babin. Fairyland theatre. White Castle, La. — General patronage. BRAVEHEART: Rod La Rocque — Here is a picture that went over very nicely. Had no kicks. Seven reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. SILENCE: H. B. Warner — February 24. If this picture goes everywhere like it went over at our house, then, Mr. Exhibitor, you are in luck, for we received nothing but compliments. Had big business and not a single kick was registered. The acting of H. B. Warner and Raymond Hatton was excellent, while the audience hung on every move of Vera Reynolds, who is said to be an ex-Cochise county girl, this being her former home county. Eight reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. THE LAST FRONTIER: Special cast— This could have been as great a picture as “Covered Wagon,’’ but is not within 500 miles of it. Plenty of talent and material to have made a big thing, but only a program picture. First reel good. Last reel good. All other six reels slow and draggy. This picture is not worth extra money and will be a disappointment if you pay extra for it. Don’t raise the price of admission for it alone. Eight reels. — Stoddard Bros., Rex. theatre, Madisonville, Tex. — General patronage. THE SEA WOLF: Special cast — Here is a great picture, plenty of thrills and adventure. Photography quite poor in spots, but print in good shape. Nine reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. United Artists A THIEF OF BAGDAD: Douglas Fairbanks— 60%. February 26-27. A wonderful picture, big in every way. Will stand any amount of advertising. Good print out of Omaha. — R. J. Williams, Pastime theatre. Johnson, Nebr. — General patronage. SPARROWS: Mary Pickford— 23%. March 2-3. Not near as good as “Little Annie Rooney” and failed to get film rental for me. Fell fiat second night. It may go some places but not here. Pleased about 507o Nine reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. SPARROWS: Mary Pickford— March 7-8. I was surprised to find I had selected a good picture after reading so many bad reports, although not a big picture at the box office, many people who came to see the picture recommended the picture as good to their friends and families, and the second night held up close to the first, so it is well worth running, and it’s clean. Nine reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. Universal THE PERCH OF THE DEVIL: Pat O’Malley — 25yo February 19-20. The title has no pulling power, and those who saw sure liked it, and some didn’t. Personally, I thought it was a good picture, but pictures are not made for us. Seven reels. — F. W. Kutil, Alex theatre. Alexandria, S. D. — General patronage. THE PERCH OF THE DEVIL: Special cast— 50%. February 27. A very good picture. Although slow in parts, it has a good thrill at the finish. ’The mine flood is well done. Seven reels. — B. C. Brown, Temple theatre, Viroqua, Wis. — General patronage. THE PERCH OF THE DEVIL: Special cast— March 3. Now if you want to see a real good picture, one that I would class with any socalled big super-special, this is one. If I had known what kind of a picture this was, I would have used it on my feature night. ’The title and the paper fooled me ; that is the reason I did not feature it. Eight reels. — M. J. Babin. Fairyland theatre. White Castle, La. — General patronage. THE PERCH OF THE DEVIL: Special cast— February 7-8. This picture pleased our patrons. — A. J. Steggall. Cozy theatre, Fayette, la. — General patronage. THE STORM BREAKER: House Peters— 15%. March 12-13. A very good sea picture. ’The storm at sea is very realistic. Bad weather cut our percentage. Good prints out of Omaha. Seven reels. — R. J. Williams, Pastime theatre, Johnson. Nebr. — General patronage. THE STORM BREAKER: House Peters— 70%. Considered not much picture. But it has a good moral, which is the only thing to the picture. House Peters is a weak sister. Six reels. — Aubrey Swearingen, Crescent theatre, Woodville, Tex. — General patronage. HIDDEN LOOT: Jack Hoxie— 32%. March 4. Good Western. Pleased all. Wonderful scenery in this one and good work by the dog. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. POKER FACES: Laura LaPlante — 80%. March 4. Where did Universal get Horton? I do not believe I ever played him and I have played Universal a long time. He is there and over in this picture. “Poker Faces” has some good comedy in it and pleased here : some said it was as good as they had ever seen. Is worth playing in small towns. Eight reels. — C. A. Kelly. Rex theatre, Custer. Okla. — Small town patronage. THE TEXAS STREAK: Hoot Gibson— 56%. February 25. Entertaining Western. Pleased all who saw it. Seven reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. THE MAN E'ROM THE WEST: Art Acoid— 70%. March 7. People here like Art and his horse and dog very well, and this is one of his best. Five reels. — Homer P. Morley, Princess theatre, Buchanan, Mich. — Small town patronage. HER BIG NIGHT: Laura LaPlante— 75%. March 3. This is an extra good picture. ’This star always makes good in all of her pictures. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. DARING DAYS: Josie Sedgwick — 20%. March 5-6. Cheap Western with the usual old time saloon and dance hall ; this Sedgwick girl deserves something better, as she is second to none in straight or fancy horsemanship, and she can act. too, if they give her something worth while. Fair print out of Omaha. Five reels. — ^R. J. Williams, Pastime theatre, Johnson, Nebr. — General patronage. THE BORDER SHERIFF: Jack Hoxie— 30%. March 19-20. Nice border picture, a little crude in places. Hoxie does not draw well here. Fair print out of Omaha. Five reels. — R. J. Williams, Pastime theatre, Johnson, Nebr. — General patronage. THE RUNAWAY EXPRESS: Jack Daugherty — 30%. March 1-2. For a railroad story, this is good. However, I believe I have seen better. Seven reels. — Homer P. Morley. Princess theatre, Buchanan, Mich. — Small town patronage. SPANGLES: Marion Ni.xon— 5%. March 2. Fine show for any house for a program, not a special. We sure expected them to come out to see this good program, but failed to do so. Too many doings at all the clubs and this hurts a little ; keeps a few out that would come if it wasn’t for the club doings. Six reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. SKINNER’S DRESS SUIT: Reginald Denny-70%. March 9-10. This is a good Jewel, but it lacks the speed and farcical situations that were