Exhibitors Herald (1927)

March 26, 1927 EXHIBITORS HERALD 55 BO evident in “California Straight Ahead” and “What Happened to Jones.” Nice business. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE SILENT RIDER: Hoot Gibson— March 5. A good Western. One of Hoot’s best. Fine for Saturday run. Six reels.— E. A. Armistead, Lyric theatre, Easley, S. C.— General patronage. THE SILENT RIDER: Hoot Gibson — February 25-26. I wouid cali this a good Hoot Gibson picture, but our box office receipts are falling off on all Hoot Gibson pictures. Why is it? His pictures are clean and well done. Six reels. — A. J. Steggall, Cozy theatre, Fayette, la. — General patronage. THE MARRIAGE CLAUSE: Special cast — Say, how those folks can act ! The play started out just a little slow, and I began to wish I had stayed home, but when I got interested. Boy ! You couldn’t have dragged me out of that building with a two-inch rope. The picture wound up with some very gripping scenes. I heard one woman near me remark, “Gee, if she don’t get well pretty soon they will have to carry me out.” It’s a story of stage and stage productions, and I say it is mighty well done. The comedy relief was furnished by the operators in the booth ; they told several stories and kept up a snappy conversation all during the show. — C. E. Graff, Photoplay theatre, Havensville, Kan. — General patronage. THE WHOLE TOWN’S TALKING: Edward Horton — March 3. A good comedy drama with good paper. Seven reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. PRISONERS OF THE STORM: House Peters — February 23. A fair program picture that seemed to please here. Five reels. — E. A. Arraistead. Lyric theatre, Easley, S. C. — General patronage. THE OUTLAW’S DAUGHTER: Josie Sedgwick— March 5. Seemed to please the Saturday night bunch. Could have been put in two reels without leaving out anything but a lot of closeups. Has one of those dizzy endings. You know, instead of ending where it should, there is another scene of 100 feet of close-ups showing the leads looking into each other’s eyes like a couple of sick calves with the pip. Why is it the Fool Killer doesn’t ply his trade more assiduously out on them thar picture lots? Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE MIDNIGHT SUN: Laura LaPlante— Very good for Sunday. Considered one of the best pictures of the year. Nine reels. — Mr. John Brown, Lyric theatre, Tulsa, Okla. — General patronage. WHAT HAPPENED TO JONES: Reginald Denny — January 31 and February 1. I will give you a real report on Denny. First night $4.30. Call it what you may, I had rental, advertising, express and comedy to buy to complete my program. Personally I like Denny as well as Lloyd, but when your patrons don’t there’s no use. Universal has offered to help me on my next Denny, for which I thank them very much. It is indeed a pleasure to do business with them. “What Happened to Jones” is about the be.st Denny I have ever run ; it’s good, but I couldn’t get them in. I believe he is a Jonah to me. Seven reels. — Aubrey Swearingen, Crescent theatre, Woodville, Tex, — General patronage. THE CHEERFUL FRAUD: Reginald Denny — March 1. Used this on a Mardi Gras night. It was a very good entertainer, but 50% of my patrons were in New Orleans attending the carnival and I reckon 25% kept away on account of bad weather. Seven reels. — M. J. Babin, Fairyland theatre. White Castle, La. — General patronage. CHIP OF THE FLYING U: Hoot Gibson— Drew a good house and they were well entertained. This is the type of picture that the Western fans want. They all went out with a smile on their faces. Six reels. — J. B. Carter, Electric theatre. Browning, Mo. — General patronage. THE PHANTOM BULLET: Hoot Gibson— If Hoot makes them all this good, it’ll be good enough. Pleased a good Wednesday night crowd. Ran it with the serial, “On Guard,” at reduced admission prices and did a nice business. Six reels. — J. B. Carter, Electric theatre. Browning, Mo. — General patronage. Warner Brothers MILLIONAIRES: George Sidney — 45%, March 3-4. Fell way below my expectations on this, due to the opposition of a benefit home talent play. However, the story and comedy are there and should make money anywhere. Seven reels.— Homer P. Morley, Princess theatre, Buchanan, Mich. — Small town patronage. MILLIONAIRES: Special cast — Good enter tainment. Sidney and Gordon always go over with us. They made us some money. Eight reels. — E. T. Mathes, Avalon theatre, Bellingham. Wash. — General patronage. WHILE LONDON SLEEPS: Rin Tin Tin— 87%. March 6. Horrors! Half our lady guests said they wouldn’t be able to sleep after seeing the wild man. However, I think they liked it just the same. Rinty sure did his stuff in this one, being used to scent police rather than crooks as is usual. The whole thing was just a little unconvincing. Photography fair, print fair. Paper good. On the whole it’s a picture worth trying, but it’s rather gruesome. Six reels. — Wm. C. Griffith, Aocola’s Bonham theatre, Prairie du Sac, Wis. — Small town patronage. WHILE LONDON SLEEPS: Rin Tin Tin— Maybe not as good as some of the dog’s other pictures, but it has the merit of being decidedly different, and that helps. The cast supporting it above the average and they have a pretty fair story to work on. It is a little too strenuous at times and keeps up the fast action and the suspense without much relief. — Ben L. Morris, Temple Theatre, Bellaire, Ohio. — General patronage. THE WIFE WHO WASN’T WANTED: Irene Rich — 27%. February 26-27. Here is a dandy picture which pleased 90% of the people. One that will stand advertising and you don’t have to hide after the show. They will talk about it the next day. Seven reels. — F. W. Kutil, Alex theatre, Alexandria, S. D. — General patronage. ROSE OF THE WORLD: Patsy Ruth Miller— 64%. March 5. This is a good picture but not for small towns. Eight reels. — Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE FIGHTING EDGE : Special cast— 10%. March 4. A good program picture. — ^Bert Silver. Silver Family theatre, Greenville, Mich. — General patronage. FINGER PRINTS: Louise Fazenda— February 26. Oh! what a flop. I let the agent talk me into getting this picture dated. Bad picture for Saturday night. Change your date to one day if you have it booked for two days, or don’t play it at all if you can help it. Seven reels. — Peter A. Bifarella, Family theatre, Attica, N. Y. — General patronage. FIND YOUR MAN: Rin Tin Tin— We went up in the attic and got an old one, and, fellows, the old ones sometimes buy the bacon and, well, this one was all cut up and lots missing, but it pleased them and we happily got rid of an ancient one. Seven reels. — Stoddard Bros.. Rex theatre, Madisonville, Tex. — General patronage. State Rights FANGS OF FATE: Bill Patton — No good at all. If you are tied up for westerns with Progress you are just out of luck. I have run nearly all of them and haven’t got a western yet. Five reels. — J. O. Mitchell, Globe theatre, Franklinton, N. C. — General patronage. HAUNTED RANGE: Ken Maynard— March 4-5. Tip top good weetern. Is an old one but Maynard a real western star and Tarzan, the horse, is good. More comments than any western in a long time and that does not bar “Last Frontier.” — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. PASSION PLAY : Special cast — Say, whoever allowed anything like this to run loose? I can’t see how it ever got by any board. You fellows who have played this one will bear me out. We played it on Sunday afternoon and our patrons made us promise to make a report on it and ask other exhibitors to lay off. Five reels. — Stoddard Bros., Rex theatre. Madisonville, Tex.— General patronage. TRUMPING TROUBLE: Buffalo Bill Jr — Fairly good picture but a weak western for this star. W'ill please his fans, though. Print only fair. Paper good. Five reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. Serials CLASH OF THE WOLVES: Rin Tin Tin— 100%. March 6. Played this on Sunday night to the best crowd that we’ve had for several months. Took in more money than any show this year with the exception of “The Man on the Box.’’ Rin Tin Tin sure draws the crowds for us. Seven reels. — Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. CASEY OF THE COAST GUARD: (Pathe) — VenijH atiQn WHERE /YOU need It ' \ COOLS Every Part of the Theatre Without Ducts Arctic Nu-Air provides complete control of air-distribution without the use of expensive ducts. A simple adjustment of its ingenious outlet control at the time of installation assures a uniform distribution of air throughout the house at all times. 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