Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000197
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 57 Views of the new Tivoli theatre, Frederick, Md., announced by the Stanley-Crandall Company as one of the most immediately successful theatres in its circuit. At left is shown main auditorium, loge tier and balcony. At right is a view of the proscenium and side wall detail showing marble wainscoting. many grins, no smiles, minus laughs. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. . — General patronage. DOG DAYS: Our Gang — Fine comedy, as all the Gang’s are, but this seemed to be above the average. — Schaghticoke Amusement Assn., Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. THE FIRST HUNDRED YEARS: Harry Langdon — Fair ; nothing to rave over. Two reels. — Schaghticoke Amusement Assn., Odd Fellows Hall, Schaghticoke, N. Y. — General patronage. HOT CAKES FOR TWO: A very poor two reels. No comedy, therefore no chuckles or laughs. Two reels. — B. C. Brown, Temple theatre. Viroqua, Wis. — General patronage. LITTLE ROBINSON CORKSCREW: Only a fair Pathe comedy, hardly up to average. Well titled to indicate a funny comedy, but there is nothing in the title here. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. LONG PANTS: This is a good comedy. Plenty of laughs. Two reels. — B. C. Brown, Temple theatre, Viroqua, Wis. — General patronage. MADAME MYSTERY: Theda Bara— This comedy is a classic. Out of the ordinary. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. MADAME MYSTERY: Theda Bara— Good comedy. Two reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. THE MARRIAGE CIRCUS: Fairly good comedy for good laughs. Will please. Two reels. — Stoddard Bros., Rex theatre. Madisonville, Tex. — General patronage. MUM’S THE WORD: Charley Chase— Weak comedy for Chase. No real laughs. Charley is a comedy star, though, you must admit. Registered a failure for us. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. NEVER TOO OLD: This is the best two reel comedy in a long time. Two reels. — Leo J. Burkhart, Hippodrome and Grand theatres, Crestline, Ohio. — Small town patronage. THE NICKLE HOPPER: Mabel Normand— This is a three reel feature comedy and very funny. Story, the star and father good. My patrons mentioned this comedy (the only one for a long time). Three reels. — Bert Silver, Silver Family theatre. Greenville, Mich. — General patronage. THE RUG BUG: Glen Tryon — Very good comedy for Tryon. He filled the requirements of our young set in this one. Quite jelly like, and naturally funny. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. SAY IT WITH BABIES: Fellows, this is a real comedy. A whole feature itself. Will please ’em and send ’em away happy. 'Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. SHERLOCK SLEUTHS: Arthur Stone — Nothing wrong about this. Stone is good, though new to our patrons. He pleased them all. We call this an average Pathe comedy. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. SHOULD HUSBANDS PAY: A very good comedy. Two reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. SHOULD SLEEP WALKERS MARRY: It is a comedy that will please most any kind of audience, a comedy that has no impossibilities in it. Just fool facts. Two reels. — M. J. Babin, Fairyland theatre. White Castle, La. — General patronage. SMILE, PLEASE: Harry Langdon — Very good comedy. Harry knows how to make a successful job of his situations. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. SNEEZING BEEZERS: About up to usual Sennett standard. Seemed to please. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. UNCLE TOM’S UNCLE: The Gang— One of the best comedies I have ever seen. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. WILD CATS OF POCIS: Few laughs in this one. Not so good as general run of these Fables. — A. G. Witwer, Grand theatre. Rainier, Ore. — • General patronage. UNIVERSAL BUSTER’S NARROW ESCAPE: Arthur ’Trimble— Getting better all the time. This is sure a dandy comedy and kept them laughing. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. BLAZING DAYS: Fred Humes — February 26. A fair Western. Good for Saturday program. Five reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. BUSTER’S HEART BEAT: Arthur Trimblf^ These comedies go over fine with the kids and are well worth running. The dog, Tige, did some almost human stunts in this one. Two reels.— J. B. Carter, Electric theatre. Browning, Mo. — General patronage. COLLEGIANS: Boys, if you have not yet signed up for these, go to your nearest exchange and do so. They are all very good, high class, and a new kind of entertainment. It contains mostly school and college games and hazing. Two reels. — M. J. Babin. Fairyland theatre. White Castle. La. — General patronage. THE CROWNED PRINCE: Neeley Edwards— Not Tiffany’s 'IFFANY Productions advises that “The Kick-Off,” “The Man from God’s Country” and “Three in Exile,” listed as Tiffany productions on page 60 of the March 12 issue are not Tiffany productions. It’s foolish, but not funny. One reel. — R. J. Williams, Pastime theatre, Johnson, Nebr. — General patronage. THE DENVER DUDE: Hoot Gibson— 35%. February 25-26. Hoot is making the Western pictures this year. Not a weak one on this season’s program so far. Plyenty of comedy and action. Six reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. EDUCATING BUSTER: Buster Brown— This sure is a good one, but being an old one. print was not very good. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. HEARTS FOR RENT: Would have been a good comedy had this little Hill girl someone in her class to work with. Lake should be amusing the babies in some day nursery. One reel. — R. J. Williams, Pastime theatre, Johnson, Nebr. — General patronage. INTERNATIONAL NEWS: First one we’ve had and seems to be pretty good. One reel. — Hulda J. Green, Gem theatre, Greenriver, Utah. — ^General patronage. JANE’S TROUBLES: Wanda Wiley— It got laughs alright, but it’s not extra. Two reels. — Mrs. Richard A. Preuse, Arvada theatre, Arvada, Colo. — Small town patronage. JANE’S TROUBLES: Wanda Wiley — Not much of it, not anywhere near as good as the previous ones. Two reels. — R. Duba, Royal theatre, Kimball. So. Dak. — General patronage. LOTS OF GRIEF: Just another comedy. 'Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — Genera] patronage. LOVE’S LABOR LOST: Neeley Edwards— Not so bad, but don’t show it for the benefit of the Ladies Aid Society, or at a Sunday school picnic. One reel. — R. J. Williamn, Pastime theatre. Johnson, Nebr. — General patronage. OH BABY : Special cast — 10%. February 22-23. Good show and everybody was in uproar from start to finish, so must have liked it, and so did I, for a change from other pictures. Should please any place. Seven reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. PLEASE EXCUSE ME: Fairly good comedy. Very few laughs and no new gags. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. WHAT PRICE PLEASURE: Neeley EdwardsJust a fair short comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. WHICH IS WHICH: Just fair to fill in the program. Two reels. — R. Duba, Royal theatre, Kimball, S. Dak. — General patronage. MISCELLANEOUS DERBY DAY : Dandy comedy. Plenty of real laughs. Second time they served us with it, but was good to run it, as no one kicked about it. Two reels. — Stoddard Bros., Rex theatre, Madisonville, Tex. — General patronage. GOOD SCOUTS: Only .a fair offering. Two reels. — Aubrey Swearingen, Crescent theatre, Woodville, Tex. — General patronage.