Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000202
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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BORN TO BATTLE: Tom Tyler— I never did see a title fit like this one did. If he doesn’t battle I have failed to ever see a battle, and to carry out the title the kid has a battle that absolutely sets the kids wild. . . . Out of the 800 that is made every year I do not believe I could have selected anything that would have filled the bill as good as this one did. I used “Born To Battle” for the kid’s Christmas morning, but I had oodles of adults ask me after the show if I wouldn’t run it in the afternoon instead of “The Freshman” which I was using. . . . C. E. Longacre, Dixie Theatre, Dickson, Tenn. TOM TYLER "Cyclone of the Range Directed by ROBERT DeLACY THE ARIZONA STREAK: Tom Tyler— An extiM good western action picture with a lot of comedy situations. The boy and his pony were also good in this one. Five reels. — E. A. Armistead, Lyric theatre. Easley. S. C. — General patronage. THE WYOMING WILDCAT: Tom Tyler — with the wonderful little boy, dog and pony in this, he always draws. Book it, you’ll make no mistake.— C. C. Bisbee, Columbia theatre, Poynette, Wis. — General patronage. THE COWBOY COP: Tom Tyler— Tom Tyler with his little Buddy, Pal with his Pony and dog, is drawing crowds for us as he is a dandy kid and in this one the Charleston he dances is worth the whole show. Seven reels. — C. C. Bisbee, Columbia theatre, Poynette, Wis. — General patronage.