Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000203
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 3 Director Niblo enjoying his Eyemo “EYEMO” A Third Hand for the Cameraman \ BASS recommends the Bell 8C Howell Eyemo Automatic Hand Held Standard Motion Picture Camera. Seventeen Years continuous experience in selling motion picture cameras, we state with confidence that the Eyemo is the greatest advance in taking apparatus. Bell & Howell EYEMO Daylight loading. . . . Easy to handle, fitted with high-speed Cooke F:2.5 Anastigmat lens. . . . Interchangeable Telephoto lenses. . . . And priced, with carrying case, at only ^357.00. Double Speed Model 077.00. Daylight Loading Super-speed Film, per roll 0.00. WRITE FOR Full information — why you must have an Eyemo to make modern motion pictures. Orders shipped same day received. BIG FREE CATALOG Send for your copy. BASS CAMERA CO. 109 No. Dearborn St. Chicago Moving May 1st to larger quarters at 179 West Madison Street, the Heart of Chicago. Visit us. MONTE BLUE Star of “Wolf’s Clothing” and “Bitter Apples” JUST FINISHED “THE BRUTE” New Warner Bros. Productions JACQUELINE LOGAN Coming Next Month in Cecil B. DeMille’s “THE KING OF KINGS”