Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000204
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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4 STUDIO SECTION OF March 26, 1927 A DIRECTOR’S seriousness identifies him as a comedy director. Above is Albert Austin, one of the best of the Fox staff. PAUL STEIN, a director from Europe who is working on “The Climbers” at the Warner studios in California. Tf'OX states that Edward P. J Moran is greatly responsible for the success of “What Price Glory.” He was the comedy constructor. ONE phase of the production, “Old Heidelberg,” that will not be slighted is the “cutting.” Ernst Lubitsch, M-G-M director, left, Lincoln S ted man, in chair. COLLEEN MOORE begins working on the first picture of the new year. It is “Naughty But Nice." The cast was announced this week by First National. r'H ARLES FRANCIS ^ RIESNER is preparing another comedy for Warners Tf RAN KLIN PANGBORN in J his role in “Cradle Snatchers,” being made by Fox Films. pATSY RUTH MILLER makes JY her last picture for Warner Brothers, “The First Auto." A/JARGARET LIVINGSTON, IVJ Pox player, in a portrayal of the spirit of Easter.