Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000210
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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10 STUDIO SECTION OF March 26, 1927 Photos Speed Along in Response to “Lobby Album” Requests Sixty-Seven Requests Appear This Month — Clara Botv and Richard Dix Receive Highest Number of Requests from Exhibitors Photographs of motion picture stars are traveling Eastward to dozens of cities in America as a result of requests of exhibitors printed in the “Studio Section” four weeks ago. Requests for autographed photos for theatre lobbies so far number more than 100. They have been sent directly to the stars as they have come in. Many of them appeared in print last A FEW of the requests accompanied reports to “What the Picture Did for Me” of the Herald in which department a request blank has been printed each week since the launching of “The Lobby Album.” One of the requests with a report on “Hold That Lion,” the Paramount Picture starring Douglas MacLean, asks for the photo of Miss Chadwick of the cast. Stoddard Brothers of the Rex theatre, Madisonville, Tex., who request the photo say, “We would hang her photo in the lobby and take down lots of others to make room for it.” (Take note. Miss Chadwick, if you please.) It is incidental that nine of the requests received in the past four weeks ask for the photo of Clara Bow. That number is the high mark this month for an individual star. Next in number is Richard Dix who received five requests, the greatest number of any male star. The names of stars and exhibitors requesting photos are as follows : MARY ASTOR, Rupert Awoki, Ririe Theatre, Ririe, Ida. RENEE ADOREE, Gilbert Miner, Finn’s Theatre, Jewett City, Conn. JOHN BARRYMORE, R. J. Brunet, Imperial Theatre, New Orleans, La. MARY BRIAN, Ed. F. Cox, Queen Theatre, Bristol, Conn. OLIVE BORDEN, Gilbert Miner, Finn’s Theatre, Jewett City, Conn. CLARA BOW, Nick Warth, Palm Theatre, Lindsay, Neb. CLARA BOW, G. W. Jones, Swan theatre. Walnut Ridge, Arkansas. CLARA BOW, Gilbert Miner, Finn’s theatre, Jewett City, Conn, CLARA BOW, Alburn Drace, Keytesville, Mo. CLARA BOW, G. Otto Hartsoe, North Newton theatre, Newton, N. C. CLARA BOW, Charles Ryan, Buckingham theatre, 3319 North Clark St., Chicago, 111. CLARA BOW, Will J. Glaser, Grand theatre. Faribault, Min, CLARA BOW, Horn & Morgan, Star theatre, Haysprings, Neb. CLARA BOW, D. H. Cain, Modjeske theatre, Milwaukee, Wis. BETTY BRONSON, Gilbert Miner, Finn’s theatre, Jewett City, Conn. LON CHANEY, James D. Kennedy, Apollo theatre, Indianapolis, Ind. BOB CUSTER, J. S. Landry, Columbia theatre, Morganza, La. BEBE DANIELS, W. T. Biggs, Winona theatre, Anita, la. BEBE DANIELS, Gilbert Miner, Finn’s theatre, Jewett City, Conn. month and 67 others appear below. BEBE DANIELS, I. Wiernik, Strand theatre, Philadelphia. BEBE DANIELS, C. A. Angelmire, Y. theatre, Nazareth, Pa. RICHARD DIX, Mrs. R. A. Preuss, Arvada theatre, Arvada, Col. RICHARD DIX, R, J, Speck, Kenwood theatre, 1225 E. 47th Street, Chicago, RICHARD DIX, W. F. Smith. 112 South Main Street, Clarion, la.. Colonial theatre. RICHARD DIX, Nick Warth. Palm theatre, Lindsay, Neb. RICHARD DIX, J. A. Zimmerman, Rex theatre, Aurora, Minn. GEORGIA HALE, Gilbert Miner, Finn’s theatre, Jewett City, Conn. JACK HOLT, J. A. Zimmerman, Rex theatre, Aurora, Minn. JACK HOLT, Gilbert Miner, Finn’s theatre, Jewett City, Conn. JANET GAYNOR, O. R. Haus, Scenic theatre. Hasting, Minn. HOOT GIBSON, J. S. Landry, Columbia theatre, Morganza, La. BESSIE LOVE, William A. Griffith, Accola’s Bonham theatre. Prairie du Sac, Wis. LAURA LA PLANTE, Alburn Drace, Keytesville, Mo. LAURA LA PLANTE, H. G. Selk, Selk theatre, Scotia, Neb. GWEN LEE, K. H. Trimble, Jr., Arcadia theatre, Monterey, Va. BEN LYON, Gilbert Miner, Finn’s theatre, Jewett City, Conn. COLLEEN MOORE, Alpheus J. Goffinet, Pastime theatre, Rittman, O. COLLEEN MOORE, Gilbert Miner, Finn’s theatre, Jewett City, Conn. COLLEEN MOORE, Gilbert Miner, Finn’s theatre, Jewett City, Conn. COLLEEN MO9RE, Earle J. Williams, Tivoli theatre, Knoxville, 111. ADOLPHE MENJOU, Kozy theatre, Pass Christian, Miss. ADOLPHE MENJOU, D. H. Cain, Modjeske theatre, Milwaukee, Wis. PATSY RUTH MILLER, George Ochayk, Park theatre, 3342 Vine St., Lorain, Ohio. THOMAS MEIGHAN, Nick Warth, Palm theatre, Lindsay, Neb. SHIRLEY MASON, Queen theatre, Ed. F. Cox, Bristol, Col. KEN MAYNARD, Gilbert Miner, Finn’s theatre, Jewett City, Conn. KEN MAYNARD, Alburn Drace, Keytesville, Mo. TOM MIX, Alburn Drace, Keytesville, Mo. > MARGARET MORRIS, William Griffith, Accola’s Bonham theatre, Prairie du Sac, Wis. ANNA Q. NILSSON, Gilbert Miner, Finn’s theatre, Jewett City, Conn. RAMON NOVARRO, Hubert Funke, Auditorium theatre. Fountain City, Wis. CONSTANCE TALMADGE, R. J. Speck, Kenwood Theatre, 1225 E. 47th St., Chicago. NORMA TALMADGE, R. J. Speck, Kenwood theatre, 1225 E. 47th St., Chicago. NORMA TALMADGE, Horn & Morgan, Star theatre. Hay Springs, Neb. The acting branch of the motion picture business has a complaint to lodge against certain exhibitors and it looks — to us — like one that well merits consideration. Various prominent players in motion pictures point out that variety performers in motion picture theatres are occasionally permitted to use material that is nothing short of insulting to these players. Of course, personalities in the public eye must take the bricks with the bouquets, but it is not at all unreasonable to expect theatre owners whose main attraction is the the motion picture to afford personalities who popularize the motion picture — and to some extent their theatres — a degree of protection against careless and indifferent slaps and insinuations included in the material of variety performers. — From an editorial by Martin J. Quigley. “Studio Section,” EXHIBITORS HERALD, 407 So. Dearborn St., Chicago, Hi. GENTLEMEN : 1 should like to receive an autographed photo of for placement in my *^Lobby Album** of stars whose pictures are especially popular with my patrons. ( Exhibitor) (Theatre) (City) (State) FRED THOMSON, Charles Holtz, Princess theatre, Danforth, Me. FRED THOMSON, Gilbert Miner, Finn’s theatre, Jewett City, Conn. FRED THOMSON, John Cosner, Sunn theatre, Sargent, Neb. TOM TYLER, Gilbert Miner, Finn’s theatre, Jewett City, Conn. ESTHER RALSTON, Gilbert Miner, Finn’s theatre, Jewett City, Conn. NORMA SHEARER, James D. Kennedy, Apollo theatre, Indianapolis, Ind. NORMA SHEARER, Alburn Drace, Keytesville, Mo. NORMA SHEARER, Gilbert Miner, Finn’s theatre, Jewett City, Conn. NORMA SHEARER, A. H. Berkenstein, Wells theatre. Ft. Wayne, Ind. LOIS WILSON, R. J. Williams, Pastime theatre, Johnson, Neb. LOIS WILSON, Nick Warth, Palm theatre, Lindsay, Neb. Screen Writers Adopt Uniform Contract with Board of Arbitration (Special to the Herald) HOLLYWOOD, March 22. — A uniform contract was adopted by the Screen Writers’ Guild of the Authors’ League, at a meeting held last week at the Writers’ Club. Heretofore the screen writers never had a standard form of contract, each company having its own contract which a continuity writer was asked to sign. The unfairness of these contracts was pointed out to Will H. Hays, president of the M. P. P. D. A., in a letter written by Percy Heath, president of the Screen Writers’ (juild. A committee composed of Grant Carpenter, A1 Cohn, and Mary O’Connor drew up the new uniform contract and hereafter every writer will be working on an equal footing. Under the new standard form of continuity contract, in case any dispute arises between the producer and the writer the parties shall submit the case to a board of three arbitrators, one chosen by the producer, one by the writer and the two so chosen to select a third. May Make San Antonio Chief Production City ( special to the Herald) SAN ANTONIO, TEX., March 22.— Local men have formed The Satire Company, an organization to make motion pictures in this city. Leaders in the enterprise say San Antonio is more suited to picture making than Hollywood because of several natural circumstances. “Cowboys owning their own horses and expert riders are within beck and call of local producers,” they say. “The city contains an abundance of local talent who may be called upon as extras. San Antonio also is 1,5(K) miles nearer New York City. Conditions for making good Western pictures are much more favorable here than in California and there is a big need for these pictures at present.