Exhibitors Herald (1927)

Page scan 000212 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000212
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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12 STUDIO SECTION OF March 26, 1927 TDODIL ROSING, Scandinavian actress, is in a character role in “Sunrise" directed for Fox by F. W. Murnaii. PSTELLE TAYLOR azvaits her first assignment under her contract with Feature Prodtictions — United Artists. TT looks like “Burnham tvood” has moved to Meehanville. The home surrounded by wooded landscape is that of J. Leo Meehan, director for Film Booking Offices who is completing “Nice and Wicked." l ahu a rHERE is a public appeal for zvar pictures and there must be a big appeal for fight pictures. “Is Zat So" is a “fight picture" if ifs anything like the play. Edmund Lowe is the promoter in the Fox film who knows lots about fighting but passes his learning on to the pug. Mickey Walker is that. Teddy Hayes is at left. JAMES R. GRAINGER, sales manager for Fox Films, is on a W estern trip. At the Coast studios he visited Sally Phipps. OM TYLER steps to the front as a Western star. His recent work is in F. B. O.’s “Senora Kid" and “Cyclone of the Range." FICTOR SCHERTZINGER left this home last week to take up residence in New York to direct Fox Films’ first Movietone picture at the Eastern studios. He possesses great talent for music, it is reported by people who visit his home. A NOTHER dog has another day. This is the canine newspapers said recently was never trained but rather “educated." Educated in a players school perhaps because he’s entering pictures now. Von and his ozstmer, Winfield S. Wilson, are greeted by AUnn Rork, featured Eirst National p layer.