Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000213
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 13 Louise fazenda snatches a cradle in “Cradle Snatchers” but less literally than it appears. Nicholas Stuart is a juvenile player in the Fox film. tttILLIAM collier, JR., and Al Rogell yy pose on a set of "The Sunset Derby,” First National film, while Mary Astor acts as race starter. "DILLY and Dickey contemplate Bozo’s finish. Left, Dickey Brandon; right, his friend, Billy Butts, who has completed work in the M. G. M. feature, "Women Love Diamonds.” JEAN HERSHOLT is in a character role in "Old Heidelberg,” Metro-Goldwyn Mayer production. ** J'LL See You in Jail” is the name of the picture William Orlamond has worked in most recently. Judging from the barest of details he played the role of a jailee in the F. N. film. OUR big pictures made by Alan Crosland are appearing simultaneously on Broadway this week. The latest, “A Million Bid,” opened at the Colony theatre. New York, March 20. Others include "Don Juan,” and “When a Man Loves.” All three are Warner Brothers films. LARENCE BROWN’S recent triumph, “Flesh and the Devil,” records a couple of water sequences which were shot in the above manner. Players standing in costume before the camera are Lars Hansen, John Gilbert and Barbara Kent, a ig27 Warn pas star.