Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000224
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 STUDIO SECTION OF March 26, 1927 Edward I. Luddy Director of “PLAY SAFE” (Monty Banks) “SPUDS” (Larry Semon) NOW AT EDUCATIONAL Collaborating on story of ^^Topsy and Eva,'* United Artists ARTHUR STONE FIRST NATIONAL STUDIOS “THE PATENT LEATHER KID” AL ROCKETT PROD. Horace MUler New BUSINESS MANAGER JESS SMITH PRODUCTIONS FOR FIRST NATIONAL RELEASE Jules White DIRECTOR OF FOX COMEDIES Now Making Another Kangaroo Comedy McCormick Names Cast for Colleen* s Next Film ( special to the Herald) HOLLYWOOD, March 22. — The principal members of Colleen Moore’s supporting cast for “Naughty But Nice” were announced today by John McCormick, general manager of West Coast production for First National. They are Donald Reed, Claude Gillingwater, Hallam Cooley, Kathryn McGuire, Edythe Chapman and Clarissa Selwynne. Al Cohn Signs to Write Warner s **Jazz Singer** (Special to the Herald) HOLLYW9OD, Mar. 22.— Al Cohn, free lance writer, has signed a contract with Warner Brothers to prepare the script for George Jessel’s next vehicle, “The Jazz Singer,” adapted from the musical comedy success in which Jessel starred. It will be a Vitaphone production. **Our Gang*' Member in Cast of Brown Film ( special to the Herald ) HOLLYWOOD, March 22. — Johnny Downs, for two years a member of Our Gang, has been added to the cast of “The Trail of ’98” which is now on location at Corona, Col., with the director, Clarence Brown. Gliese Joins DeMille ( special to the Herald) HOLLYWOOD, March 22. — Rochus Gliese who directed several UFA productions but came to America with F. W. Murnau as an art director has signed a contract to direct with Cecil B. DeMille. While with UFA Gliese served as art director with Ernst Labitsch and Murnau on such notable productions as “The Golem” and “Cabinet of Dr. Caligari.” Kramer in Coast Job (Special to the Herald) HOLLYWOOD, March 22. — Louis Kramer, former exploitation man for Balaban & Katz’s new Michigan theatre, Detroit, arrived last week and will open an office in the Guaranty building, where he will handle publicity for Grant Doldge, well known screen agent. Adler Leaves Fox Films ( Special to the Herald ) HOLLYWOOD, March 22. — Felix Adler who has been writing stories, titling and gagging pictures for the Fox comedy department has resigned. He will free lance. GEORGE ARCHAINBAU] DIRECTOR Recent Box Office Successes [) “THE SILENT LOVER” “MEN OF STEEL” “PUPPETS” HRST NATIONAL PICTURES