Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000227
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 26, 1927 EXHIBITORS HERALD 27 Stars of 1913 A Film Pioneer Others will probably appear in these columns horn time to time as a feature of '‘The Studio Section” napers tried to take the child away they were caught by the detectives who had been watching the house quite awhile. * * * Norma Talmadge wasn’t playing “Camille” then. She appeared in a theatrical story, something about “Show People.” It was made by Vitagraph, Helen Costello was the child in that one too. Norma played her mother. Leo Delaney was the clown of the show who was in love with the beautiful trapeze performer. Her jealous husband cut the guy ropes of the trapeze and the clown tried to warn her but she didn’t heed the warning. Remember that fight between the clown and the busband and the crash of the husband into the net where he was killed? It was an ■original idea in 1913. Myrtle Stedman was under contract to Selig and appeared as the heroine in a number of frontier pictures. William Duncan produced one starring her that was called “Range Law.” Duncan himself played the leading role. Exhibitors Find Del Ruth Picture Well Made Wash., to “What the Picture Did For Me,” rates it as “6'5%” which is a high percentage as those things go. Mrs. Richard Preuss of the Arvada theatre in Arvada, Colo., says it has enough action for a half dozen films. Timing, acting and photography lead to the conclusion that the director knew his business and went about it. He was Roy Del Ruth. Perhaps some of the credit should go to the scenarist, Darryl Zanuck. Well, there’s enough for both. There are hundreds of exhibitors who wish that actors went in teams at times and that one team to make a deal would be Monte Blue and Patsy Ruth Miller. Mr. Blue and Miss Miller are versatile enough that they can appear in “Wolf’s Clothing,” a story of sinister plots to wreck reputations of two reputable romanticists, this month, and appear in “As You Like It” next month. Miss Miller can be a flapper heroine of a Glyn novel or she can be the beautiful lady of “Pere Goriot” and they like her just the same. The ending of the above mentioned picture has not met the satisfaction of everybody. But it is of minor importance. The author chose his story and it is good enough that it had to be accepted in spite of the weakness at the “termina extremetis.” ‘W O L F’ S CLOTHING” is doing well at the box office, ■early reports show. A letter from Mr. Mathes of the Avalon theatre in Belli ngham. Jack Mulhall Playing the lead in “The Poor Nut” A FIRST NATIONAL PRODUCTION LLOYD BACON DIRECTOR Just Finished “White Flannels” Warner Bros. GUS MEINS Director “BUSTER BROWNS” and “THE NEWLY-WEDS”