Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000230
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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30 STUDIO SECTION OF March 26, 1927 Victor Schertzinger Just Finished “The Heart of Salome” with Alma Rubens Fox THE GREAT K. & A. TRAIN ROBBERY ; Tom Mix — This is not Mr. Mix. This is Tom, himself, in an action thriller in which Tony catches the devil. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. NO MAN’S GOLD: Tom Mix — A good box office picture. Some real comedy in this which was supplied by the hobo. The house was in an uproar from start to finish. Would rate this 80 per cent. Six reels. — J. B. Weddle, Walnut theatre, Lawrenceburg, Ind. — General patronage. NO MAN’S GOLD: Tom Mix — Some picture. Drew as usual — all your house will hold. — W. T. Sonneman, Palace theatre, Fayetteville, Ark. — General patronage. NO MAN’S GOLD: Tom Mix — First Mix on new contract. Dandy picture with Tony and Eva Novak sharing honors with Tom. Drew well despite inclement weather. Six reels. — Ray Link, Scope theatre, Wenona, 111. — General patronage. LOU SEILER Director TOM MIX Wm. Fox Star Marian Constance Blackton SCENARIOS AND ADAPTATIONS NOW AT METRO-GOLDWYNMAYER STUDIOS “THE PASSIONATE QUEST” “HELL BENT FER HEAVEN” “BRIDE OF THE STORM” “BETWEEN FRIENDS” “THE CLEAN HEART” “THE BELOVED BRUTE” “THE HAPPY WARRIOR” “THE GILDED HIGHWAY” “BECKY” “THE FLAG MAKER” Phone GRANITE 4515 directing a series of two reelers, “The Beauty Parlor” with A1 Cooke, Kit Guard, Danny O’Shea and Thelma Hill. Fox Completing “7th Heaven” At the big Fox plant 12 companies are either starting or just finishing productions. A1 Green is directing “Is Zat So” from the stage comedy; Frank Borzage, with many beautiful sets, is completing “7th Heaven”; Jess Robbins is making “Not the Type” and Buck Jones has just finished “The Holy Terror.” A1 Ray is directing “Rich, But Honest” ; Jack Blystone, “The Grand Flapper” and Raoul Walsh, “Carmen” with an all-star cast. Victor Schertzinger has completed “The Heart of Salome” which will be Alma Rubens’ final picture for Fox. Allan Dwan is making “The Joy Girl” and Lou Seiler a Tom Mix special “Outlaws of Red River.” The short feature department under the direction of George Marshall is also busy. Jules White has just completed another kangaroo story “The Midnight Kangaroo” and Zion Meyers is directing little Jerry Madden in “Extra-Extra.” Two pictures are in production at the Warner Brothers studios and several preparing. Ray Enright is shooting scenes for “Tracked by the Police” with Rin-Tin-Tin and Paul Stein is directing Irene Rich in “The Climbers.” Work will start next week on Syd Chaplin’s next rib-tickler, under Charles “Chuck” Riesner’s direction. Monte Blue has just finished “The Brute” and Alan Crosland is editing “A Million Bid.” Byron Haskin is also editing “Alatinee Ladies” starring May McAvoy. Three Working at Pickford-Fairbanks Building activities are continuing at the United Artists studios, formerly the Pickford-Fairbanks plant. Three companies are shooting at present. “The Dove” under the direction of Roland West, with Norma Talmadge; “Two Arabian Knights” under the direction of Lewis Milestone and Del Lord is filming “Topsy and Eva” with the Duncan Sisters. The independent studios are shooting a few pictures although not as active as in the past months. At the Metropolitan studio Edward Everett Horton is on his second short feature, “Harp in Hock,” for Paramount. Erie Kenton is directing “The Rejuvenation of Aunt Mary” with Mjiy Robson, a P. D. C. release, and Nils Chrisander is putting the finishing touches to “The Heart Thief.” At DeMille’s studio three companies are in work. Donald Crisp is making “Vanity” with Leatrice Joy starred; Paul Sloane is directing “Turkish Delight” with an all star cast and Henry King is making a Sam Goldwyn production “King Harlequin.” Six Studios Seek Work of Pangborn in One Week TDROBABLY no actor these past few months has been so sweot into the pathway of success as has Franklin Pangborn, the screen’s latest comedian, regarded as such a big “bet” that Metropolitan Productions literally “grabbed” him for a long term contract. To be sure he had an excellent stage background. New York and other Eastern cities knew him, Chicago and Los Angeles. Now in only six months’ time the name of this young man who is now playing the role of Howard Drake in “Cradle Snatchers” for Fox, means plenty to exhibitors and fans. In one week six studios were after him for featured roles in big productions. Metro Stars From West (Special to the Herald) HOLLYWOOD, March 22. — Eighty-five per cent of Metro-Goldwyn-Mayer’s stars were born West of Chicago.