Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000236
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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36 STUDIO SECTION OF March 26, 1927 Kenneth Harlan Just Finished “Easy Pickings” First National “The Secret Studio’^ Fox Release Now Appearing in “Cheating Cheaters^^ Universal THINK OF ME WHEN YOU LAUGH WITH— “The General” “Quarantined Rivals’ “Too Many Crooks” “Her Father Said No” “The Wiseeraekers” Home Struck 99 AL BOASBERG Now under contract to Famous Players-Lasky Hollywood PAUL L. STEIN DIRECTOR First Successes “My Official Wife” “Don’t Tell the Wife” Directing “The Climbers” WARNER BROTHERS Karl Struss is on the First National lot shooting £nal scenes for "Babe Comes Home.’’ Babe Ruth’s work in the picture is completed and he is back to training camp. Nihlo Attains Record of Bringing Weekly Pay from Zero to Thousands O salary in 1918 ! But eight years ' later, a weekly pay check high into four figures! This is the remarkable record of Fred Niblo, director of “Ben-Hur” who is now with United Artists. What’s more, he started out under a distinct handicap. For Fred had toured every English speaking country and played on Broadway as a dramatic star and monologist before his advent into films. At that time, the “illegitimate” screen and legitimate drama were hardly on speaking terms, making it doubly difficult to get ahead, after having become noted as a stage actor. In other words, he had to live down that reputation built up so painstakingly as a dramatic artist. This production, “The Marriage Ring,” starred his future wife, Enid Bennett, with Jack Holt as leading man and Robert McKim the heavy. Mr. Niblo made the entire picture in less than four weeks. It scored a decided hit and he remained with Ince for more than two years, making a total of 25 pictures. Lorenzo Del Riccio discusses a new lamp with C. S. Ashcraft, its inventor. Del Riccio is inventor of the "Magnascope."