Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000253
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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DIRECTOR AND CAST IN THIS DRAMATIC *'One of the cleverest directed and acted pictures IVe seen in a long time. It’s going to be a boxoffice winner,” 1. W. L, Hollywood Topics ‘‘Keen intelligence, artistry, and above all an exquisite understanding of the value of modulation, have been welded into the fashioning of this superb picture,” Henri Sloane, N. Y. Telegraph WITH A WILLIAM K. HOWARD broduchoti KENNETH THOMSON and OEORGE BANCROFT Adapted by &ARRETT FORT and MARION ORTH from the pJay by J.PALMER PARSONS SUPERVISED BV G.GARDNER SULLIVAN DIRECTED BY WILLIAM K.HOWARO T^roduced by Oe MILLS PICTURES CORPORATION WILLIAM K. HOWARD i RELEASED BY PRDDUCEKS DISTKIBUTING COKPORATION F. C. MUNROE. Pioidtni RAYMOND PAWLEY. Vict Ptnidtnl and Treaiuiti JOHN C. FLINN. Vica Praiideni and Central Mana»ei