Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000258
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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14 EXHIBITORS HERALD April 2, 1927 EDUCATIONAL FILM EXCHANGES, Inc. “Big Boy”, 'Juvenile , -COMEDIES I If you fail to run any of these pictures your people will miss a lot of fun and you will miss a lot of extra profit. KID^^ “The best kid picture we ever hope to see.” — San Francisco Daily News. “OPEN SPACES” “The talk of the town.” — M. W. Larmour, National Theatre, Graham, Tex. “FUNNY FACE”* “The boy is uncanny in his unaffected yet convincing acting.”, — M. P. News. jj “GRANDPA’S BOY”| “These Juvenile Comedies can easily be placed at the head of the list of short subjects.” — Motion Pictures Today. “The only trouble with his pictures is they don’t make ’em fast enough.” — Detroit News. Member, Motion Pictun Producers and Distribu tors of America, Inc. Will H. Hays, President. For foreign rights addres! Far East Film Corporatior 729 Seventh Avenue, New York, N. Y. Yiill Adoi"® Him And thpf ornpc fnr \7r\^^ TVAr r And that goes for you, Mr. Exhibitor, as well as for youi customers. You can’t help loving this little youngster wit! his tousled head and his infectious grin any more than tht most sentimental young mother in your audience can help it His smile is as catching as the mumps. And while you are marveling over this baby star and his funny antics, he’ll be making money— real money— for you; for there isn’t a comedy star on the screen today who is winning friends any faster than