Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000259
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 2, 1927 EXHIBITORS HERALD 15 SHORT TALKS ON SHORT FEATURES I — Enthusiasm I ! No worth while success is ever achieved without enthusiasm. The finest theatre in the world would be a “flop” without it. No studio could hope to produce good pictures 'i without it. I Enthusiasm is contagious. The exhibitor’s keener interest in good short features, so evident everywhere, is reflecting itself in the studios. The result, as it will affect your box-office, is obvious. I have just returned from Los Angeles, where the Educational Studios will soon be in full swing on their 1927-1928 comedy schedule. Educational has always been an organization of young men, with the enthusiasm of youth backed by experience. But I have never seen a more inspiring display of enthusiasm and confidence anywhere than was given by stars, directors and the whole studio staff. After seven years of steady progress they are determined to make 1927-1928 their biggest year. And they 11 do it, to the profit of the thousands of exhibitors who always rely on Educational for the spice of their programs. Member, Motion Picture Producers and Distributors of America, Inc. + ♦ WILL H. HAYS, President