Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000265
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco. Edwin S. CHIford, Managing Editor George Clifford, Business Manager William R. Weaver, Associate Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Harry E. Nichols, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2. INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 39 Presentation Acts 41 The Theatre 47 The Film Mart 52 New Pictures 51 Classified Advertising 54 The Box Office Ticker 37 “What the Picture Did for Me” 55 FEATURES Broadway 26 Los Angeles, by Ray Murray 30 Re-Takes 30 Pictorial Section 31 New York, by John S. Spargo.... 36 Service Talks, by T. O. Service.. 50 Letters from Readers 65 Chicago, by D. H 66 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue — ppOX buys Roxy chain; Rothafel stays as manager; 20 million dollar deal includes two Roxy Circuit theatres to be built, boosts Fox houses to 42. OODHULL heads M. P. T. O. A. again, succeeding Collins, re^ signed; National convention at Columbus changed to June 7 to 9 by administrative committee. ^^ITAPHONE vaudeville to be launched at Chattanooga; S. L. Warner says “vaude” circuits will hurt selves by barring artists to talking pictures. ^TEWS reels show war carnage in China and arrival and work of U. S. Marines; “Street of Death” depicted in Intemationars current issue. J_JAYS proposes constitutional amendment to guarantee f reborn of screen; Charges censorship unfair as varying with board prejudices. U.S. DEPARTMENT OF JUSTICE will investigate Rembusch’s trust charges against M. P. P. D. A., assistant attorney general says after conference. “INTERESTING camera effects” means -I nothing unless negative criticism, “dramatic camera effects” means praise, says Murnau. Film booking offices is duplicating its American success overseas, says Colvin W. Brown, vice president; Distribution arrangements blanket countries. WAMPAS’ senior members stirred up at attempt to place them on inactive list; Feel they are being discriminated against. Mayor walker and Gilda Gray will lead A. M. P. A. grand march at international dinner; 16 diplomats on special train. T^70'MAN ticket seller’s bravery in face * * of bandit’s attempt to blackjack her prevents robbery and brings his capture. Gala openings of P-D-C pictures at Forum and Figueroa mark premieres of ‘‘The Yankee Clipper” and ‘‘White Gold” — Thomson in ‘‘Jesse James.’ ANT standardize film advertising, Cochrane tells students in Harvard Course Five studios close gates to vis itors.