Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000270
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD April 2, 1927 New YORK. — Charlie Einfeld is in a quandary as to whether he should wear dinner clothes to the Naked Truth dinner or go au naturel. . . . Walter ^ Hayes, Buffalo theatre impresario and First National heavyweight, is back from the Coast all het up over the Burbank studios. . . . George West and Morris Schlank got in from the Coast last week willing to talk about their new distributing company with headquarters in Los Angeles. . . . Al Feinman is busy these days trying to invent a water that won’t leak. . . . Harold Franklin leaves next week to take charge of the West Coast Theatres and with him go Jack Mansfield as his first assistant and Freddy Schader as his publicity and advertising manager J. J. McCarthy may and again he may not handle the roadshowing of Cecil De Mille’s big “King of Kings’’ . ... Al Steffes, on a recent visit to New York, declared he would not be at the Columbus M. P. T. O. A. convention but there are a lot of past performance figurers who are willing to bet that he ^^’ill be there when the gavel falls. . . . Sammy Sax is all peeved up over someone starting a report that his big picture “Quarantined Rivals” will be turned over to a national distributing company instead of going direct to Gotham franchise holders. . . . Marcus Loezv attended the premiere of his good “Slide, Kelly, Slide” and said it made him feel like getting out on the diamond himself. . . . Felix Feist proved himself a silver tongued orator last week at the A. M. P. A. luncheon, or something like that. . . . Tommy Meighan denies the report that he will retire, and says he has just got started — on his new Paramount contract which calls for four more pictures. . . . E. B. Rozve, far East representative of FTniversal, is here on a long planned vacation, and isn’t it awful what those Chinks started as soon as he left. . . . Flarry Reichenbach made a flying trip to Chicago and so far as known he didn’t take an airplane. . . . Joe Kennedy, sponsor of the motion picture lectures at Harvard College, is busv over there working like a regular member of the faculty, and may postpone his trip to the West Coast. . . . Abe Carlos and Fatty Arbuckle will sail about the middle of April to begin making comedies in Germany. . . . John Flinn is home from another commuting trip to the Coast and may stay for a week or two. . . . Paul Gulick’s wife says home for Paul is again the place he stops to get his golf clubs. . . . Charlie Pettijohn is back from a Western trip after having straightened out several film boards of trade. . . . JiSlliam K. Hozvard, one of Cecil DeMille’s directors, is in New York on a vacation. Major Edzvard Bozves plans to leave next month for a vacation in Europe during which he will spend his time gathering new ideas on theatres, if they have any new ideas over there. . . . C. L. (Bill) Yearsley plans to remove his headquarters from New York to the West Coast early next month 1. P. Ryan, Fox representative in Southern Europe, and Director F. W. Murnau, sailed for Germany last Saturday. . . . Pete Woodhull looks very natural as president of the hi. P. T. O. A. and has a new line of good after dinner stories. . . . What has become of WILLIAM SELIG once prominent in the film business? — SPARGO. Above: Colleen Moore, First National star, entertains Mr. and Mrs. M. L. Finkelstein of Minneapolis. Right: Eli Whitney Collins resigns the presidency of the M. P. T.O. A. and Pete IFoodhull is his successor. Below: Giovanni Martinelli, opera star, whose voice is recorded in “Carmen” being heard with Vitaphone at new Roxy theatre in Neiv York. Left and center are S. L. Rothafel and Walter J. Rich, president of Vitaphone company.