Exhibitors Herald (1927)

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EXHIBITORS HERALD April 2, 1927 30 Gala Openings for P.D.C. Films at Forum and Figueroa “Yankee Clipper' and 'White Gold” Given Premieres — Thomson to Star hi “Jesse James” for Paramount Bv RAY MURRAY Hollywood, March 29. — Two recent premieres which attracted unusual attention, were held at the Forum theatre where “The Yankee Clipper” was presented, and the Figueroa theatre where “White Gold” had its Western premiere. Both pictures are Producers Distributing Corporation productions and there was the usual turnout of celebrities at both openings T^7ILLIAM K. HOWARD acted as VV master of ceremonies at the presentation of his own picture, “White Gold” and introduced the various members of the cast. Jetta Goudal thanked the audience for its spontaneous applause and paid glowing tribute to Cecil DeAIille and Air. Howard, the director. A reception was tendered the newspaper men at the Ambassador Hotel following the showing of the picture at which Miss Goudal acted as hostess. “The Yankee Clipper” which was directed by Rupert Julian was given a rousing reception at the Forum last Wednesday night. Preceding the picture a “Pinafore” prologue was presented which enhanced the screen production considerably. The tuneful melodies of the Gilbert and Sullivan opera made a fitting introduction to the DeMille production. Robert Edeson acted as master of ceremonies and introduced Julia Faye, William Boyd, Elinor Fair and Rupert Julian. ^ * * Jk Maybe the Openings Are a Secret Two pictures produced by United Artists have been shown at the Criterion theatre, “The Night of Love” and “The Beloved Rogue” but courtesy of invitations has been restricted to daily newspapers. Therefore we can’t tell you what these openings have been like. * * * Hollywood Studio Club to Hold Open House The Hollywood Studio Club is to hold open house March 31 at 6:30 p. m. and give a press dinner, according to invitations just received. * * * Architectural drawings are being prepared for a new theatre to cost $250,000 aj San Bernardino, Cal., for W. O. Harris and associates. It will seat 2,000 persons and is of reinforced concrete construction. The theatre has been leased by Associated Theatres, Inc., of Los Angeles. * * * Fred Thomson’s first production for Paramount will be, “The Life of Jesse James.” Thomson is now working on his final F. B. O. picture called, “Arizona Nights.” if! ^ ^ Returns With Frozen Face Polly Aloran who has been playing an important role in “The Trail of ’98,” returned last week from Corona, Colorado, suffering from a frozen face. Thirty members of the cast are also returning bearing “snow burns.” Miss Aloran told of being filmed in a 58 mile an hour gale with snow piled as high as 18 feet. For three days members of the company were imprisoned in Pullman cars by ablizzard. * * Jfs William Haines who was recently elevated to stardom by Aletro-GoldwynMayer signed a new contract with that organization last week. He is now appearing in the stellar role in “Spring Fever.” * * * Fred Windemere who years ago directed Charlie Chaplin in “His Night Out” and “The Tramp” signed a contract to direct two comedy dramas for Joe Rock Sterling Productions. The first of these, “She’s Aly Baby,” went into production last Friday at Universal City. Robert Agnew, Earle Williams and Mildred Harris are in the cast. ^ ^ ^ King Vidor is rushing production on his latest AI. G. M. picture preparatory to leaving for New York where he will shoot the final scenes of “The Crowd.” ' j|c :): * Buck Jones has left for Grand Canyon where he will make scenes for “Good as Gold,” Scott Dunlap will direct the Fox production. * * ** Reed Huestis, well-known Los Angeles newspaper man, humorist and screen writer, has joined the Hal Roach editorial department. Huestis will title all comedies emanating from the lot during the absence of H. M. Walker, vice-president, who goes to New York this week for an indefinite stay. Walker will see 40 shows before he returns, he says. * * * Asks $250,000 Damages Lillian Marshall has brought suit against the Chesterfield Alotion Picture Corporation, a releasing organization of New York, for alleged breach of contract according to the actress’ complaint the corporation agreed to feature her in a five-reel picture known as “The Eyes of Hollywood.” She is asking damages amounting to $250,000. * * * Gloria Swanson will decide this week whether she will make a Russian story or one of the desert for United Artists. Hall Helps Coolidge to Pick Summer White House ( Special to the Herald ) NEW YORK, March 29.—Pathe News helps Coolidge to select a summer White House in the current issue, presenting views of available Western homes. A special reel was presented to the j President by M. H. McIntyre, I Washington representative. Ray Hall, editor of Pathe News, conceived the idea. The news reel shows the Penrose estate at Colorado Springs; the Crozier camp at Harbor Springs, Mich.; Pine Crest Inn, Utah; the William R. Coe estate, Cody, Wyo.; and the State Game Lodge in the Black Hills of South Dakota. Eugene O’Brien will take a short flyer in vaudeville. He is now rehearsing a sketch and is booked for a tour. ^ ^ John Griffith Wray will direct Lorb Chaney in his next M. G. M. production,. “The Ordeal.” Jk Jk * Doug Fairbanks’ next production will be “The Gaucho,” featuring cowboy life in South America. F. Richard Jones will direct. ^k ^ ^ William H. Jenner, general manager of the Harry Langdon company, has returned from New York. Re-Takes WELL, we’ve seen Will Rogers tripping through Ireland and we must say he got a lot of fun out of it and gave us the low-down on European travel. You can enjoy Europe more, says Will, if yon haven’t seen America first. * * * And right here we want to record a very pleasant evening watching Bill Howard’s picture, “White Gold,” again. Seldom do we look at any film twice but here’s one that’s got the goods. And Jetta Goudal had us all up to the Ambassador Hotel afterwards where she served a dainty lunch, coffee, etc. I don’t think this was done toinfluence the writers, for most of them had seen the picture and written words of praise about it long before Jetta Invited us. * * And speaking of pictures, never saw somuch water in a picture in my life as was used in “The Yankee Clipper.” Besides the whole Atlantic Ocean they had the Pacific and a typhoon. It looked like double-pneumonia for Bill Boyd, Elinor Fair and little Junior Coghlan as well as the rest of the crew, but I guess they got over it all right for they were all at the Forum at the premiere. =1; * * Bob Edeson acted as master of ceremonies at “The Yankee Clipper” boat race picture — Fred Niblo, the professional master of ceremonies was out working at his trade somewhere else that night — and it was good to see “that sterling actor,” as Barrett Kiesling called him, once again. I used to get a great kick outa Bob, from a gallery seat back in Wilkes-Barre, Pennsylvania, when he played our town. 5k * * Doing More Walking The Hollywood girls must be hard on stockings. 1 see the department stores advertise “spare hose” with every pair nowadays. 5k ^ 5k Took in Only $50,000 I see only 51,000 people edged their way into Roxy’s new theatre in New York the Saturday and Sunday after it opened, which shows how picture shows are falling off in Manhattan. ^ ^ 5k Famous Last Words “I can write new gags but they want the old hokum.” * * * Movie Fables : Once upon a time there was a swell leading man who loved to go on location and eat those cute box lunches. * * * Get me a couple of gallons of Mr. Doheny’s 14 'ct. gas, Aleadows, I want to go out and look over El Cabaellero golf course. Big contest there May I5th. R. M.