Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000275
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

April 2, 1927 EXHIBITORS HERALD 31 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of March 29 Stories Told by the Camera Sol. M. Wurtzel, general superintendent of Fox Films West Coast studios, takes his first vacation in 15 years. He was guest of honor at a farewell banquet before leaving on a trip. Philip Klein signs with Fox to write any number of scenarios and begins his contract with the adaptation of a Saturday Evening Post story called “Grandma Bernl Learns Her Letters.” Cold rabbit and young quail every day in the week might be Rin-Tin-Tin’s menu but when the paymaster comes around on Saturday the Warner dog star places his paws on the rail for the ienvelope. Herbert Rawlinson is “moustached” in his lead part in “The Bugle Call” being made by Metro-GoldwynMayer to star young Mr. Jackie Coogan, onetime child star. Marshall Neilan returns to the Coast after several days in New York with his wife, Blanche Sweet. Mr. Neilan delivered “Venus of Venice” to First National’s home office in the East. Goldie Flynn, chorus girl, becomes “Elinor King” and is declared a “discovery” of Joseph P. Kennedy, who casts her in feature roles in Film Booking Office pictures.