Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
000278
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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34 EXHIBITORS HERALD April 2, 1927 R. A. Rowland announces that Billie Dove will be starred in First National pictures this year. Joan Crawford is probably as proud of her reputation as a Black Bottom dancer as her M. G. M. contract. Billy’s favorite pastime is playing “Cowboy” and his favorite work is playing “Cowboy” in pictures. More formally known as Master Billy Butts he appears in “Somewhere South of Sonora,” First National film starring Ken Maynard. The star sells his picture. Eddie Cantor who does funny antics in “Special Delivery” and other Paramount pictures visits Frank L. Newman, the “boss” of the Metropolitan theatre in Los Angeles, who consents to put his name on the dotted line. From Louis B. Mayer in Hollywood comes announcement of a change in date for the M.-G.-M. convention. It will be held on the Coast May 19. Mayer is back from an Eastern trip. Wishing him farewell in New York were J. Robert Rubin, right, Felix Feist, left, “Nick” Schenck, at Feist’s left. Wallace Berry in a new kind of role! He costumes as a Swiss in the Paramount picture, “The Big Sneeze.” It was fifteen years ago that Beery was working in Chicago studios in short comedies and his Swedish portrayals won him the nickname “Swede” Beery.