Exhibitors Herald (1927)
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April 2, 1927
EXHIBITORS HERALD
37
Market Report
“Ticker” quotations continue to show prevalency of demand for markedly individual attractions, basis of individuality varying widely. Indications are that manner of distinction matters little so long as distinction is pronounced. Pictures with sharply differentiating aspects, whatever their character, continue in prime demand.
Eighty pictures are included in this week’s “Ticker” listing, an advance from 72 in last week’s issue. Each week the list is amplified as exhibitors’ reports to “What the Picture Did for Me” bring additional attractions up to the required quota of 10 percentage-rating reports each.
1.
The Cohens and Kellys (U.)
...18
reports. .
...81.23%
2.
The Arizona Sweepstakes (Fox)....
...10
. . .
...78.80%
3.
Laddie (F. B. 0.)
...17
64
...78.00%
4.
The Bat (U. A.)
. . .12
46
...76.75%
5.
Keeper of the Bees (F. B. 0.)
...10
“
...75.90%
6.
Tin Hats (M-G-M)
. . .11
. . .75.90%
7.
The Tough Guy (F. B. 0.)
...11
44
...75.00%
8.
Chip of the Flying U (U.)
...10
44
...74.30%
9.
The Volga Boatman (P. D. C.)
...17
...72.82%
10.
The Vanishing American (Para.)...
...22
...72.72%
11.
Ella Cinders (F. N.)
...16
...71.75%
12.
Senor Daredevil (F. N.)
...13
...71.15%
13.
The Night Cry (W. B.).
...14
...70.05%
14.
The Unknown Cavalier (F. N.)
...15
...69.07%
15.
The Campus Flirt (Para.)
...20
44
...69.00%
16.
Up in Mabel’s Room (P. D. C.)
...12
44
...68.50%
17.
Lone Hand Saunders (F. B. 0.)...
...13
...68.00%
18.
The Quarterback (Para.)
...27
44
...67.26%
19.
The Son of the Sheik (U. A.)
..18
44
...67.16%
20.
We’re in the Navy Now (Para.)...
...21
44
...67.00%
21.
The Black Pirate (U. A.)
...19
44
...65.94%
22.
Behind the Front (Para.)
...13
44
...65.15%
23.
Brown of Harvard (M-Gi-M)
...21
44
...63.76%
24.
Sweet Daddies (F. N.)
...12
...63.16%
25.
That’s My Baby (Para.)
...12
44
...62.42%
26.
The Waning Sex (M-G-M)
...20
44
...61.95%
27.
The Man in the Saddle (F. B. 0.).
...11
44
...61.72%
28.
Skinner’s Dress Suit (U.)
...10
...61.50%
29.
Upstage (M-(J-M)
...15
44
...61.60%
30.
The Two Gun Man (F. B. 0.)
...20
44
...61.00%
31.
The Midnight Sun (U.)
...12
44
...60.42%
32.
His People (U.)
...10
44
...60.09%
33.
It Must Be Love (F. N.).
...17
44
...59.88%
34.
Tramp, Tramp, Tramp (F. N.)
...10
44
...59.80%
35.
Subway Sadie (F. N.)
...59.77%
36.
War Paint (M-G-M)
...19
44
...59.26%
37.
Forever After (F. N.)
...12
44
...59.17%
38.
Private Izzy Murphy (W. B.)
...10
...59.00%
39.
The Flaming Frontier (U.)
...14
44
...58.35%
40.
Mantrap (Para.)
...10
44
...57.90%
41.
What Happened to Jones (U.)
...14
...57.79%
42.
The Dark Angel (F. N.)
...10
44
...57.30%
43.
Men of Steel “(F. N.)
...20
44
...57.10%
44.
Kosher Kitty Kelly (F. B. 0.)....
...10
44
...56.90%
45.
Wild Justice (U. A.)
...10
M
...56.80%
46.
The Road to Mandalay (M-(i-M). . . .
...16
...56.68%
47.
Old Clothes (M-G-M)
...11
44
...56.54%
48.
Tony Runs Wild (Fox)
.11
“
56.27%
49.
The Wilderness Woman (F. N.)
.11
56.27%
50.
Tin Gods (Para.)
.12
44
55.33%
51.
Prisoners of the Storm (U.)
.15
54.13%
52.
The Temptress (M-G-M)
.11
44
54.00%
53.
Clash of the Wolves (W.)
,10
44
53.30%
54.
Poker Faces (U.)
.11
53.00%
55.
Battling Butler (M-G-M)
.18
52.89%
56.
Forlorn River (Para.)
.14
52.71%
57.
Mare Nostrum (M-G-M)
.19
44
52.36%
58.
The Flaming Forest (M-G-M)
.13
44
52.23%
59.
One Minute to Play (F. B. 0.)
.23
52.21%
60.
Paradise (F. N.) .
.12
44
52.17%
61.
The Runaway Express (U.)
.14
51.00%
62.
Partners Again (U. A.)
.10
44
50.60%
63.
Sparrows (U. A.)
.13
44
50.31%
64.
The Barrier (M-(J-M)
.11
44
50.00%
65.
Padlocked (Para.)
.10
44
49.20%
66.
Miss Nobody (F. N.)
.11
44
48.45%
67.
The Waltz Dream (M-G-M)
.12
47.75%
68.
Eagle of the Sea (Para.)
.13
44
47.38%
69.
Born to the West (Para.)
.13
44
47.30%
70.
The Million Dollar Handicap (P.D.C.)
.14
44
47.21%
71.
The New Commandment (F. N.)
.10
44
47.00%
72.
The Show Off (Para.)
.10
44
47.00%
73.
Her Honor the Governor (F. B. 0.).
.12
44
46.09%
74.
The Brown Derby (F. N.)
.12
“
43.92%
75.
So’s Your Old Man (Para.)
.11
44
42.09%
76.
There You Are (M-G-M)
.12
44
41.92%
77.
Blarney (M-(3-M)
.13
40.77%
78.
La Boheme (M-G-M)
.13
39.31%
79.
The Canadian (Para.)
.12
44
38.13%
80.
The Magician (M-G-M)
.12
36.84%
It Can’t Miss
“The Box Office Ticker” can’t miss on picture values. Here’s why:
Exhibitors reporting to “What the Picture Did for Me” supply a percentage rating obtained by dividing average daily gross of house record attraction into average daily gross of picture being reported on. When 10 of these percentage ratings on a picture have been received, the average of these 10 percentage ratings is entered in “The Ticker.” Each additional percentage-rating report received on pictures entered is combined with those previously received and the new average thus created is entered.
Exhibitors’ percentage ratings disregard local conditions affecting box office, price scale, all details save actual demonstrated drawing power. (Circumstances contributing to determination of percentage rating are stated by exhibitors in “What the Picture Did for Me” but are not considered in “The Ticker.”) This system gives the relative box office values of all pictures listed as of the run-o’-luck exhibition conditions all pictures and all exhibitors must anticipate.
It can’t miss.