Exhibitors Herald (1927)

52 EXHIBITORS HERALD April 2, 1927 THE FILM MART Jessel To Be Vitaplioned George Jessel will start in “The Jazz Singer” for WARNER BROTHERS May 15. A1 Cohn is doing the scenario. This picture will be the first in which Vitaphone is applied during the making of the production. Jessel’s singing in a synagogue and in a Broadway theatre will be Vitaphoned. Schofield Is Assigned Paul Schofield has been given the task of adapting Wallace Irwin’s “American Beauty,” in which Billie Dove will do her first starring for FIRST NATIONAL. Schofield adapted — not adopted — “The Poor Nut” for Jess Smith. Guest Jewels Recognized “The Yellow Dog,” second of the Edgar A. Guest Jewels released by ACA, has been awarded special recognition by the National Board of Review. Four F. B. O.’s in April Four F. B. O. long features to be released in April are: “Naughty Nannette,” directed by J. Leo Meehan and starring Viola Dana, April 3; “Mother,” another Meehan production and starring Belle Bennett, April 10; “Ain’t Love Funny?”, Alberta Vaughn, directed by Del Andrews, also April 10, and Tom Tyler’s “Cyclone of the Range,” April 24. Robert DeLacy directed the latter. “Birds of Prey” Out COLLTMBIA has released “Birds of Prey,” crook melodrama with Priscilla Dean back in her former role. Dorothy Howell adapted the story, and William James Craft directed. Author OK’s Picture Antonio G. Quattrini, Italian novelist, has placed his stamp of approval on P. D. C.’s “Fighting Love,” Nils Olaf Chrisander production for Cecil B. DeMille. Jetta Goudal starred. NEWSETTES Carl Laemmle has dropped the idea of releasing “Les Miserables” in two episodes of nine reels each. He exhibited it twice that way, once at the Rialto in Washington and the other time at Carnegie Hall, New York. Now it has been cut to eleven reels for shoiving all in one. * * Every picture seems to mark another milestone in the progress of Lewis Milestone — if the pun will be forgiven. Anyway the young director is now making “Tivo Arabian Nights” for Warner Brothers. William Boyd and Louis Wolheim are the two roaming doughboys. * * * Max Davidson, Lillian Elliott and Sidney Franklin, all of whom were in the cast of the original stage production of “Abie’s Irish Rose,” are now appearing in the third of the Jewish comedy series being made for Pathe by Hal Roach with Leo McCarey directing. * * * Sally O’Neil has been cast for the lead in “The Callahans and the Murphys” for M-G-M, and Nornui Shearer’s next starring vehicle will be “Liberty Bonds.” ^ ^ ^ Beth Laemmle, niece of the president of Universal, has been engaged as the principal dancer for First National’s “The Tender Hour.” Anders Randolph also has been added to the cast. >|c Sydney Chaplin’s “The Better ’Ole,” for Warner Brothers, continues to ring the bell. It has just concluded a 25week run at $2 at the Colony, which now has started continuous performances. “Noah’s Ark” Starting That is, the picture is going into production. Fred Jackman is doing the technical work and Michael Curtiz directing, for WARNER BROTHERS. It’s Her First Role Natli Barr, Russian actress, has her first part in an American production in “Diamonds in the Rough,” Ray Rockett production for FIRST NATIONAL with Charles Brabin directing. Paramount Mobilizing Twenty-four PARAMOUNT directors, 16 stars, 29 featured players and a score of nonfeatured players and members of the Paramount School will be under one roof when the consolidation of the East and West studios is completed on the Coast. Sax Picks His Next With completion of “Sinews of Steel,” the next GOTHAM, “The Woman Who Did Not Care,” goes into work, Sam Sax declares. The latter story is based on the novel by Rida Johnson Young. Ginsberg Buys “Stranded” Anita Loos’ original, “Stranded,” has been purchased by STERLING, Henry Ginsberg says. It will be one of the eight for 1927-28. Square Riggers Used Far be it from us to attempt to qualify as able seaman, but it is stated that two square rigger sailing vessels are being used by John S. Robertson in making COSMOPOLITAN’S “Captain Salvation” for MG-M. “Raggedy Rose” On Air There was a tieup with Mabel Normand’s “Raggedy Rose,” PATHE, when the Happiness Boys, Billy Jones and Ernest Hare, sang the song of the same name at WEAF. First “Beauty Parlor” Done Arvid Gilstrom and Reggie Morris are alternating in direction of “The Beauty Parlor,” F. B. O. series, first episode of which has been completed. Four Warner Releases April and May releases of WARNER BROTHERS include May McAvoy’s “Matinee Ladies,” April 23 ; Monte Blue’s “The Brute,” April 30; Rin-Tin-Tin’s “Tracked by the Police,” May 7, and Irene Rich’s “The Climbers,” May 21. “Not Behind the Plow” No, that’s the second line. It’s the first, “You’re in the Army Now,” that is used as the title for Melville W. Brown’s next UNIVERSAL picture.. Making “Paying the Price” Exteriors for COLUMBIA’S “Paying the Price” are being made in an old mining Johnny Hines has just completed “AH Aboard,” in which Edna Murphy has the feminine lead. This C. C. Burr production for First National was made by Charles Brabin and Cameraman G. Peters.