Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Jun-Sep 1927)
Leaf #:
000100
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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30 STUDIO SECTION OF June 18, 1927 Douglas Fairbanks naturally likes being a pirate, we guess, and he’s dressed for one in “The Gaucho,’’ U. A. him. “What Happened to Father” will be Warner Gland’s first featured production under his new Warner Brothers contract. It was adapted from the Mary Roberts Rinehart farce. John Adolfi will direct. * * * Lloyd Bacon has a notable cast in his “The Heart of Maryland” production for Warner Brothers — Jason Robards, Warner Richmond, Helene Costello, Myrna Loy, Charles Edward Bull, Walter Rogers, Carroll Nye. ^ ^ ^ Loretta Young in “‘Monterey ’ Loretta Young, youthful First National “discovery” recently placed under contract, has been seelcted for an important role in George F’itzmaurice’s picture “The Rose of Monterey.” * * ❖ Carey Wilson will next produce for First National “American Beauty,” starring Billie Dove. Richard Wallace has been chosen to direct, and Lloyd Hughes will play the masculine lead. * * * Milton Sills, surrounded by beautiful girls, is appearing in “Hard-Boiled Haggerty.” Natalie Kingston, Virginia Lee Corbin, Yola d’Avril are prominent in the cast in Sills’ support. Charles Brabin is directing the Wid Gunning production for First National. * * Jjs Mulhall Film Nears Completion Jack Mulhall and Dorothy Mackaill are in the final stages of “The Road to Romance,” according to Charles R. Rogers, who is producing this film for First National. It is the story of a traveling salesman and was written by A1 Boasberg. * ♦ * Alfred A. Cohn, free lance writer, has returned from a two months’ vacation in New York, where he wtnessed many new plays and gathered material for several new stories. “We Americans” and “The Jazz Singer” were his latest pictures, now in production at Universal and Warner Brothers, respectively. * * * William A. Orlamond doesn’t leave the Metrp-Goldwyn-Mayer lot between pictures. Having finished an important role in Clarence Brown’s picture “The Trail of ’98,” Orlamond signed with Director Victor Seastrom to play in “Wind.” * * * Lewis Milestone, 29-year-old director of “Two Arabian Knights,” comedy spectacle at United Artists studio, was a film cutter before he was given his first chance to handle a megaphone. * * De Putti Speaks for Herself Lya de Putti dispenses with an interpreter for the first time since her arrival in the United States, in work on “The Buck Private,” which Mel Brown is directing for L’niversal. * * * * * Jacqueline Logan has returned from a brief vacation trip to San Diego. Miss Logan has just completed the featured feminine role in “The Blood Ship” at Columbia, which George B. Seitz directed. * * * “Harp in Hock” is the first of a series of screen features which Renaud Hoffman will direct at the De Mille studios for P. D. C. release. ^ ^ ^ Exterior scenes for the ten chapter serial “Shark Gods,” starring Anita Stewart, are being taken this week in Santa Ana canyon, with Harry Webb directing. * * * Rosetta and Vivian Duncan are considering “Christopher Columbus,” written by themselves, for their next picture to be made at United Artists. * * * Nick Musuraca is following Tom’s gang around shooting “Tom’s Gang,” which is Tom Tyler’s latest for F. B. O. * =1= + Summer vacations are all over for the ALAN HALE DIRBCTOB “WEDDING SONG”— Leatrice Joy “BRAVEHEART”— Rod LaRoqae “RISKY BUSINESS”— Vera Reyneldi “RUBBER TIRES”— Besaie Love P. D. C. Reletue Lupe V alez, 17 year old Mexican girl, is in the leading role of Douglas Fairbanks’ new work, “The Gaucho,” a United Artists release. boys on the Educational lot, and Cameraman Len Smith has settled down with Director Norman Taurog for a hard, steady grind on the 1927-28 product. * N: Arthur Edeson heaved a sigh of relief when he put the last reel of “The Patent Leather Kid” in the can. Edeson headed a corps of 12 crank grinders at Camp Lewis, catching the war stuff for the Barthelmess super-special for First National. * * * Charlie Van Enger is learning all about the habits of traveling salesmen. He’s cameraman on the First National comedy “The Road to Romance,” one of A1 Boasberg’s stories. * * * Dan Clark, Tom Mix’s chief cameraman, is shooting “The Scourge of the Little C,” which Lou Seiler is directing, quite a bit of which is on location. * * * George Meehan is Jules White’s cameraman on the latest Fox comedy, “Gentlemen Prefer Scotch,” a picture I presume dedicated to Mr. Volstead. * * * Another picture which sounds as though it might have some Scotch in it is M-G-M’s “Twelve Miles Out,” which John Arnold photographed. John is now shooting “Wind,” the Gish picture. * * * Tony Gaudio is praying for lots of sunlight these days, as he needs it for “The Gaucho,” Doug Fairbanks’ new one. F. Richard Jones is directing, and the first sequence is against red hills and cottages, which requires lots of strong sunlight. * * * Barney McGill, Lewis Milestone’s cameraman on “Two Arabian Knights,” got some unusual effects of two doughboys in a shell hole fighting five Germans, with a company of German soldiers looking on. * * * Charlie Rosher is back with Mary Pick' ord again, this time shooting “My Best Girl,” a story of a Woolworth store em-’ ploye. * * * ! , John Boyle was on the camera of “Topsy'and Eva,” the Duncan Sisters initial United Artists production, which opened at Grau man’s Egyptian theatre June 10. , .