Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0001158
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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32 EXHIBITORS HERALD December 3, 1927 Mr. and Mrs. Milton Sills have now become star and leading lady on the lot as well as at home. For starting with “Burning Daylight,” Doris Kenyon will resume roles opposite the First National luminary. “Sorrell and Son” may be the greater for Warner and son, since talent is a gift of life as well as the gods. But also for more visible reasons, we present H. B. Warner, star of that United Artists-Herbert Brenon Production, and the youngster who calls him dad. Thus prominently hung in Esther Ralston’s new Hollywood home, is the painting of Mr. and Mrs. George Webb which the Paramount star is shown so proudly admiring admiring, of course, as more than Mrs. Webb would admire. And now Jeanne Eagels (that superb “Sadie Thompson!”) has gone into “pictures,” making her debut opposite John Gilbert in M-G-M’s “Man, Woman and Sin.” That in Westerns? Yet there’s Tom Tyler, the F B O star (left), looking confident! Probably because (as he’s telling Director James Dugan) it’s a son of Tom’s Flash. Still, it just doesn’t seem possible! “Woman’s crowning glory,” so belittled of late, is ably championed by Marceline Day, whom M-G-M will feature in Lon Chaney's newest, as yet untitled.