Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

March 31, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD WIFE SAVERS: Special cast— February 29 and March 1. An absolute riot here. The best thing they have done since "Behind the Front." They have cut out the vulgarity and suggestive situations. Which goes to prove that it can be done. Business light, due to local industrial depression. Six reels. — E. M. Biddle. Strand theatre, Paoli, Ind. — Small town patronage. WIFE SAVERS: Hatton-Beery— If you like Hatton and Beery you will like this, but not a3 funny as "Now We're In the Air." Good, though. Six reels. — Whitney Burr, Orpheum theatre, Lancaster, Wis. — General patronage. THE LAST WALTZ: Special cast— March 9-10. Another UFA production and outside of a couple of hot sexy scenes unnecessary to the development of the story, it's excellent. Ran this and FBO's "Legionnaires in Paris" on double program night to satisfactory business. Excellent photography and perfect print on both pictures. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE SPOTLIGHT: Esther Ralston— March 2-5. A very interesting story which Mi6S Ralston puts over in her usual charming style. Ran this and FBO's "The Swift Shadow" on double feature night to satisfactory business. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. GET YOUR MAN: Clara Bow— Clara Bow, that's enough, and she has given us good pictures. "Get Your Man" is an evening well spent. Good for the whole family. Six reels. — Whitney Burr, Orpheum theatre, Lancaster, Wis. — General patronage. THE CITY GONE WILD: Thomas Meighan— February 19-20. Tense underworld drama. — J. L. Seiter, Selma theatre, Selma, Cal. — Small town patronage. JESSE JAMES: Fred Thomson — A sweet little box office bet. If your people like Westerns, book it. Paramount will take care of your box office receipts via the percentage system. What more could you ask? Eight reels. — C. W. Becker, Electric theatre, Burwell, Nebr. — General patronage. ARIZONA BOUND: Gary Cooper— February 4. This was Cooper's initial appearance here. They say the first impression is lasting. If so, it looks like Gary has found a home here. Many thought the story was by Zane Grey, and therefore you can't go wrong. Six reels. — A. C. Phillips, Strand theatre, Walhalla, S. C. — General patronage. SWIM, GIRL, SWIM: Bebe Daniels— Made a very good regular program picture. Six reels. — Giacoma Bros., Crystal theatre, Toombstone, Ariz. — General patronage. LET IT RAIN: Douglas McLean— January 28. Good clean comedy. If they would make them all as clean as this one, we would never kick. You can play this one and not be ashamed to look the crowd square in the face. — A. T. Kincannon. Oneida theatre. Blue River, Wis. — Small town patronage. FIREMEN, SAVE MY CHILD: Special cast— Feb7-8. Full of slapstick, not much to this one. Wallace Beery runs away with picture. I have played "Now We're in the Air," and they are all alike. — L. H. Ireland, Pastime theatre, Logan, la. — General patronage. SENORITA: Bebe Daniels— February 29-March 1. Has plenty of action and Bebe does a Douglas Fairbanks to a dot. Basket ball killed the second night. It is not a big special, but is just a pleasing program offering. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. THE WAY OF ALL FLESH: Emil Jannings— February 23-24. One of the best pictures I have shown for a long time. A good picture for any night. Will stand a little raise. — L. H. Ireland. Pastime theatre, Logan, la. — General patronage. THE WAY OF ALL FLESH: Emil Jannings— Here's a marvelous picture, one of the finest we have ever played. Jannings' acting is wonderful, but why do they insist on putting in scenes of naked children ? A scene like this one in this picture spoiled a wonderful picture. I think that it is poor judgment on the directors part to have such scenes put in any picture. If the directors don't use their common sense in leaving these scenes out, why don't the exchange managers cut them out. When the naked people are left out of pictures the motion picture industry will have more boosters and less knockers. Nine reels. — B. R. Parsons. State theatre, Springfield, Minn. — General patronage. MAN OF THE FOREST: Jack Holt— March 3. Very good, just enough comedy to keep every one in good humor. Everybody left smiling. Sweed part very comical. This is different from most of Grey's stories. Play it.— A. T. Kincanno, Oneida theatre. Blue River, Wis. — Small town patronage. MAN OF THE FOREST: Special cast— Good.J. W. Schmidt, Grand theatre, Breese, III. — General patronage. THE POTTERS: Special cast— February 11. An average picture, nothing big, but ought to pass any where.— A. T. Kincannon, Oneida theatre. Blue River, Wis. — Small town patronage. PADLOCKED: Special cast— Some said that this was the best picture that they had seen in a long time. However, it failed to draw for me. Due to title and program. — A. T. Kincannon, Oneida theatre, Blue River, Wis. — Small town patronage. ROUGH HOUSE ROSIE: Clara Bow— February 26-27. A good comedy drama with Clara Bow. The prize fight is a big joke. Drew good business. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. BORN TO THE WEST: Jack Holt— Very good. Seven reels. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE BLIND GODDESS: Special cast— Good. J. W. Schmidt, Grand theatre, Breese 111. — General patronage. AFRAID TO LOVE: Florence Vidor— March 4-5. An excellent program picture with a very good cast. Photography as clear as a crystal. It pleased. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. FORLORN RIVER: Jack Holt— January 3. A very good Zane Grey story. Holt and Grey always draw good for me. — A. T. Kincannon, Oneida theatre. Blue River, Wis. — Small town patronage. FORLORN RIVER: Special cast— Good.— J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE MANNEQUIN: Special cast— Good.-^J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE GOOSE HANGS HIGH: Special cast — I played this Christmas and it's a good one for the family. Seven reels. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. TIME TO LOVE: Raymond Griffith— February 18. This one went over in pretty good shape. He has always drawn good for us. This pleased the majority of our patrons. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. QUICKSANDS: Richard Dix— March 3. If your patrons like Dix it might go over ; don't bank too much on it, as it won't go over very good. It 6eems to lack something all the way through. Five reels. — Paul B. Hoffman, Legion theatre, Holyrood. Kan. — Small town patronage. SPECIAL DELIVERY: Eddie Cantor— March 7-8. One of the best feature length comedies ever shown here. Very sorry Eddie quit the screen for Broadway. Lloyd or Chaplin are not one bit better than he. Excellent photography and perfect print. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind.— Small town patronage. THE KID BROTHER: Harold Lloyd— Lloyd is no drawing card here and this one has about 10 per cent of the laughs that "Baby Mine" has. Eight reels. — Colonial theatre, Moulton, la. — General patronage. THE VANISHING AMERICAN: Special castVery good. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. Universal SPANGLES: Special cast— Good, of its kind. Six reels. — J. W. Schmidt, Grand theatre. Breese, III. — General patronage. ONE MAN GAME: Fred Humes— March 3. This is called a Western, but it is really a nice little comedy. Quite interesting. Good for small town patronage.— George Lodge, Green Lantern theatre, Claymont, Del. — General patronage. THE THIRTEENTH JUROR: Anna Q. Nilsson— February 26. Received many good comments on this one. It holds one's attention pretty well. It would seem as if Mr. Laemmle wanted to make another "Held By the Law." However, it is a good picture and I freely say that it may be played in small towns on any day of the week. Six reels. — Wm. Wiske, Community theatre. Red Granite, Wi6. — Small town patronage. THE CAT AND CANARY: Laura La Plante— March 4-5. This is a very good picture and it pleased most of my patrons. Many came back to see it the second night and we had a full house. Eight reels. — David Straszer, Lyceum theatre, Manchester, Mo. — General patronage. THE FOURTH COMMANDMENT: Special castMarch 3. Play it by all means. A fine picture of the mother love type, with Belle Bennett and Mary Carr. Not a scene that drags. Saturday crowds want action, but this had no walkouts. Seven reels. — E. C. Bays, Globe theatre, Buena Vista, Va. — General patronage. THE ICE FLOOD: Special cast— Fair.— J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE SILENT RIDER: Special cast— Good.^I. W. Schmidt, Grand theatre, Breese, III. — Genera, ronage. THE PRAIRIE KING: Hoot Gibson— February 2 28. This pleased nicely, but Hoot don't click at the box office as in times gone by. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town pa' ronage. HER BIG NIGHT: Special cast— Very good. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE WHOLE TOWN'S TALKING: Special castJust fair. Six reels. — J. W. Schmidt, Grand theatre, Breese, III. — General patronage. THE MIDNIGHT SUN: Special cast— Good, but no special. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. WINE: Special cast — I am done with re-issues; no good. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE COHENS AND KELLYS: Sidney-Murray— Not a bit sorry to have played this. Old but excellent comedy-drama. Eight reels. — -Colonial theatre, Moulton, la. — General patronage. THE FLAMING FRONTIER: Special cast— Very good, but not a special. Ten reels. — J. W. Schmidt, Grand theatre, Breese, 111.— General patronage. THE FLAMING FRONTIER: Special cast— Failed to draw much of a house. Story good, cast adequate and film in good shape. Held interest, but failed to get up any enthusiasm, rather long. Hoot Gibson did very well. Photography excellent, but it costs too much money and we guess people are about fed up on this style of picture, because we had no opposition and failed at the box office. Nine reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. FIFTH AVENUE MODELS: Mary Philbin— January 13. Although it was a second run picture, but repeated after a long time, yet had good praise for this one. Seven reels. — M. Vallicha, The Capitol theatre, Karachi, India. — General patronage. PAINTED PONIES: Hoot Gibson— This kept my Saturday crowd in an uproar. Hoot is as good a comedian as he is cowboy. One lady remarked she had laughed 'til she ached. Six reels. — E. C. Bays, Globe theatre, Buena Vista, Va. — General patronage. LES MISERABLES: Special cast — Good and well liked by the few. Too much money. Lost mo money in perfect weather. Eight reels. — G. G. Baiss, Capitol theatre, Duncan, B. C, Canada. — General patronage. A HERO ON HORSEBACK: Hoot Gibson— Very good Western with all the action in the last reel. Some good comedy that kept the house in a mirthful mood. It is not up to Hoot's best, but it will get by. Photography fair. Six reels. — H. H. Hedberg, Amuse-U theatre, Melville, La. — General patronage. THE SILENT RIDER: Hoot Gibson— Good as all his pictures are. Personally think Hoot is a wow. Six reels. — -George Khattar, Khattar's theatre, Sydney, N. S., Canada. — General patronage. BACK TO GOD'S COUNTRY: Renee Adoree— Just a Western sold as a special, worth half program class only. Six reels. — G. G. Baiss, Capitol theatre, Duncan, B. C, Canada. — General patronage. A HERO FOR A NIGHT: Glenn Tryon— This boy is a comer, watch out Lloyd, Chaplin, and all you clever comedians as Carl has a very clever boy. The picture is extra good. Worth showing in any house. Six reels. — E. L. Wood, Coliseum theatre, Edmore, Mich. — General patronage. THE WESTERN WHIRLWIND: Jack Hoxie— February 19-20. Same old factory made Western, same old villian robs same old bank, and same old hero saves the girl from runaway team on the edge of same old bluff. Wish they'd send to Buttericks and get a new pattern. It would be one big relief to yours truly and the long suffering fans. Five reels. — E. M. Biddle, Strand theatre, Paoli, Ind.— Small town patronage. FIGHTING THREE: Jack Hoxie— This is a different kind of a Western from the usual run and was sure good. I really thought it wonderful. Five reels. — George Khattar, Khattar's theatre, Sydney, N. S., Canada. — General patronage. Warner Bros. HONEYMOON EXPRESS: Irene Rich — 41%. March 3. Fair picture. Nothing in the picture to suggest the title. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE BLACK DIAMOND EXPRESS: Monte Blue — 45%. March 3. Can't say much for this. Not up to expectations ; railroading not so good. Seven reels. — O. A. Fosse, Community theatre, Ridgeway, la. — Small town patronage. WHEN A MAN LOVES: John Barrymore— 22%. February 20-21. This picture did not take in film rental for me, while it is not such a bad picture it