Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

34 EXHIBITORS HERALD and MOVING PICTURE WORLD April 28, 1928 Y^ THE SHORT FEATURE Incorporated in this department of Exhibitors Herald is the Moving Picture World department, "Little Pictures with the Big Punch,*' which has presented news, reviews and exploitation on short features and serials. Newsreels Shoot New History With Films of Bremen Flight Newsreel history was made last week with the successful transatlantic flight of the Bremen, German Junker plane that was first to negotiate the east-to-west flight that has wreaked such a heavy toll of daring air pioneers. Dramatic Story of Screen Newspaper Dramatic was the story of the Bremen. Dramatic, too, is the story of the newsreel "cover" on the flight, and again is demonstrated the truth that the newsreel is the newspaper of the theatre. Kinograms, Paramount News and International Newsreel did their share in bringing news of the air trail blazers to the theatre public. A special edition of "Showmanship !", All newsreel companies "did their bit" in bringing pictures of the flight to exhibitors as rapidly as human agencies would permit. And these screen reporters and their pilots took chances that even the exhibitor might not realize in seeing the finished prints, much less the public. Fitzmaurice Interviewed To Tommy Hogan, staff cameraman for Pathe News, and to Lieut. Robert S. Fogg, Pathe News pilot from Concord, N. H., both sent out by Editor Ray Hall, goes the credit for a thrilling flight that rewarded them with not only a pictorial story from Major James E. Fitzmaurice at Seven Islands, Quebec, but gave them the added delight of bringing back the first interview with Major Fitzmaurice given to any news man. That in turn brought the experience of being the interviewer interviewed, for on their return newspapermen besieged them for stories that were flashed to all parts of the country. Hogan was the only successful one of five cameramen sent out by Editor Hall. Airplane crashes halted two of them. Hogan and his pilot arrived at Seven Islands by plane at 3 p. m. Tuesday, April 17. Fogg had skis placed on the plane at Quebec to make possible a landing at Seven Islands. After the photographing of Major Fitzmaurice, and the interviewing, the Pathe crew returned to Quebec where the skis were removed. The homeward flight beganat4:5'S Wednesday morning; at a little after 10 the fliers were at Curtiss Field, and the afternoon shows in 300 New York theatres had the pictures. Thursday morning the stills appeared, via telephone wires, in the Chicago newspapers ; at 10 :30 the motion pictures were showing in the Loop. The pictures also were cabled to London for a London newspaper. Exploitation Value Emphasized Fox News fliers took risks, too. Carl Larsen. Fox News cameraman, and Pilot Dean had to make a dangerous landing on the ice of St. Agnes lake at Murray Bay to get pictures of the activities there for the relief of the Bremen crew. In a blinding snowstorm they set off for Montreal, whence the pictures were sent by train to New York, showing at Broadway theatres at 1 p. m. Wednesday. Fox News also showed the preparations of Miss Herta Junkers in New York for taking assistance to the stranded fliers. house organ of the Universal Chain Theatrical Enterprises, called to the attention of theatre owners the readymade exploitation possibilities of the pictures of the flight. M-G-M News had scenes taken at Beldennel field in Ireland just before the takeoff, shots of Baron Huenefeld and Captain Herman Koehl and then a closeup of the plane dissolving into a shot of the Bremen racing across the field and into the air. M-G-M News also made pictures at Fairbanks, Alaska, of the hopoff of Captain George Wilkins on his proposed flight over the North Pole. The M-G^M cameraman accompanied Wilkins in another plane on the start of the trip to Point Barrow, first leg of the flight. Thomas Hogan (left), cameraman for Pathe News and Lieutenant Robert S. Fogg, pilot, made a record flight to and from Seven Islands, Quebec, with pictures and story of Major James E. Fitzmaurice of the Bremen. (P. Si A. Photo.) Short Feature Releases WEEK OF MAY 6 EDUCATIONAL — "Fandango," Lupino Lane, two; "Never Too Late," Cameo, one; "The Wandering Toy," Hodge-Podge, one. F B O — "Mickey's Wild West," Mickey McGuire. two. M-G-M — "Sanctuary," Oddities; "Fair and Muddy," Our Gang, Hal Roach. PATHE— "Mark of the Frog," No. 7, two; "A Jungle Triangle," Aesop, two-thirds; Pathe Review, No. 19, one-third; Topics of the Day, No. 19, onethird; Rarebits, two-thirds. PARAMOUNT— "Cruising the Arctic," Novelty, two; "Gold Bricks," Krazy Kat, one. UNIVERSAI^-"Money! Money! Money!" Snappy, one; "Newlyweds' Imagination," Newlyweds, two; "The Haunted Island," No. 7, two; "Sailor George," Let George Do It, Stern Bros., two; "The Untamed," Western, two. WEEK OF MAY 13 EDUCATIONAL— "At It Again," Mermaid, Monty Collins, two; "Felix the Cat in Arabiantics," one. F B O — "Restless Bachelors," Kamival Komedies, two; "Big Berthas," Standard, two; Newslaffs No. 19, one. FOX — "Follow the Leader," Animal, two; "Sea Breezes," Varieties, one. M-G-M— "The Virgin Queen," Events; "The Kid's First Fight," Chase. PARAMOUNT— "Love's Young Scream," Christie, Duffy, two; "Koko Lamps Aladdin," Inlcwell Imps, one. PATHE — "Mark of the Frog," No. 8, two; "Famous Playgrounds," Sportlight, one; "Coast to Coast," Aesop, two-thirds; Pathe Review No. 20, one; Topics No. 20, one-third. UNI VERS AI^-"Hungry Hoboes," Snappy, one; "The Haunted Island," No. 8, two; "Women Chasers," Stern Brothers, two; "Fighting Destiny," Western, two. WEEK OF MAY 20 EDUCATIONAL— "A Peculiar Pair o' Pups— Nobody Home," Bruce Outdoor Sketches, one; "You'll Be Sorry," Bowers, two; "Three Tough Onions," Cameo, Monty Collins, one. M-G-M— "Golden Fleeces," Oddities; "Their Purple Moment," Stars. PARAMOUNT— "Horse Shy," Horton, two; "The Long Count," Krazy Kat, one. UNIVERSAL — "Summer Knights," Snappy, Arthur Lake, one; "The Haunted Island" No. 9, two; "Buster's Whippet Race," Stern Bros., two; "Framed," Western, Curwood, two. Newspictures KINOGRAMS NO. 5387— Coolidge tosses first ball to open baseball season at Washington — Jack Dempsey says he is officially through — -Lindbergh's mother arrives in Canada by plane. INTERNATIONAL NEWSREEL NO. 31— Herta Junkers, girl flier, prepares to aid Bremen's crew — Dixie crowds warmly greet Governor Smith — 400 passengers are removed from steamship "New York," aground in Cape Cod canal. M-G-M NEWS NO. 70— German plane starts Westward flight across Atlantic — Russian army one of the most powerful today estimated 1,125,000 — Destroyer squadrons battle way through furious ocean gale from San Diego to San Francisco. KINOGRAMS NO. 5388— Statue of Andrew Jackson is unveiled at United States Capital — "New York" liner hits sandbank, passengers removed safely — Helen Wills is ready to invade Europe once more. FOX NEWS NO. 58 — Big league baseball opens amidst chilly weather — Great Coolidge dam nearing completion at San Carlos, Arizona — German standards, now relics, of war, rest in old castle. PARAMOUNT NEWS NO. 7iS— S. S. New York goes ashore at entrance to Cape Cod — Statue of Andrew Jackson is unveiled at Washington — Crowd of 5,000 meet Al Smith as he arrives in Asheville.