Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

38 THE BUYERS INDEX SECTION OF April 28, 1928 Supreme Heater & Ventilating Corporation, 1915 Pine street, St. Louis, Mo. (See Adv.) Typhoon Fan Company, 345 West 39th street, New York City. (See Adv.) Wittenmeier Machinery Company, 850 North Spaulding avenue, Chicago, 111. York Ice Machinery Company, York, Pa. The Zack Company, 2311 West Van Buren, Chicago, 111. C?* t^ t^* Curtain Control Machines Few things leave a finer impression on the theatre audience than the smooth and silent opening and closing of the curtain. This is accomplished by curtain control machines which operate automatically. The curtain can be controlled from the booth or from back stage by the simple process of pressing a button. Curtain control equipment consists of track equipped with cable and snaps to which the curtain is fastened. In opening and closing the curtain may be stopped at any desired point across the stage and may also be reversed at will. The motor for operating the curtain is usually placed on the stage or it may be placed in the grids or mounted on a platform. This permits the machine, track and curtain to be flied in addition to open from the center. Theatres of all sizes are now employing automatic curtain control equipment and mechanism of this type has been developed to a high grade of efficiency, contributing immeasurably to audience enjoyment of the program. The price of curtain control machines is around $325 with the track selling at about $2.25 per foot. Automatic Devices Company, 17 North 7th street, Allentown, Pa. J. H. Channon Corporation, 223 West Erie street, Chicago, 111. Peter Clark, Inc., 534 West 30th street, New York City. RiCHARDS-WlLCOX MANUFACTURING CoMPANY, Aurora, 111. O. ScHECK & Company, 50th and Euclid avenue, Cleveland, O. Tiffin Scenic Studios, Tiffin, O. E. J. Vallen Eijectrical Company, Akron, O. Weaver Brothers Manufacturing Company, 221 West Grand avenue. Watts, Cal. (^ ^* ^w Curtain Tracks The type of curtain track installed is important for several reasons. It cannot be a makeshift affair, for if it is it may ruin an otherwise good program. Naturally, it must be noiseless and must function smoothly and with little or no effort. A moving curtain attracts attention, therefore that motion must not be accompanied by vibration. Acme Stage Equipment Company, 191 Lafayette street. New York City. Automatic Devices Company, Allentown, Pa. Richard R. Bruckner, 532 West 22nd street, New York City. J. R. Clancy, 1010 West Belden avenue, Syracuse, N. Y. Peter Clark, Inc., 534 West 30th street, New York City. Vallen Electrical Company, 225 Bluff street, Akron, O. (^ ti?* t^ Date Strips Date strips, being an inexpensive but nevertheless important theatre advertising commodity, frequently frustrate the efforts of good advertising through over-use until they become dirty and unattractive. A few dollars buys enough date strips for a whole year for the average house. Except for special uses date strips are available from stock in standard sizes. Prices range from Ic to 5c each. Exhibitors Printing Service, 711 South Dearborn street, Chicago, 111. (See Adv.) FiLMACK Company, 730 South Wabash avenue, Chicago, 111. (See Adv.) Hennegan Company, 311 Genesee street, Cincinnati, O. (See Adv.) National Program & Printing Company, 729 Peppy breezes in your lobby to greet people as they come in — Gentle breezes — cool and refreshing — inside your house — That's the way to chase the hot weather blues. • That's the way to pull big business all summer — every summer. It isn't the breeze alone that makes Typhoon a winner. It's the tremendous volume of pure, fresh air from outdoors — a complete change once every minute — that gets rid of the enormous amount of heat and humidity given off by the audience. You know wall fans wpn't cool your house — nor will anything else that just gives you a breeze. The one-minute air change — AND the breeze besides : That's what does the trick. The thousands of Typhoon-cooled theatres prove it — and they prove also that Typhoons pay for themselves in one summer. Quick action — NOW. Get our Booklet B-5 TYPHOON FAN COMPANY 345 W. 39th Street New York, N. Y. South Wabash avenue, Chicago, 111. (See Adv.) Xff^ f^^ ^* Decorating Products and Service The theatre today has opened a new field for the producer and designer of decorative materials. No other building is as complete in this sense as is the theatre, for in the decorative scheme the theatre has found a factor which encourages patronage. The blending colors, the unique wall designs, the finely cut or moulded grill pieces, modern lighting fixture designs, gorgeous drapes, etc., all lend themselves to the theatre. Architectural Decorating Company, 1600 South Jefferson street, Chicago, 111. The Craetex Company, 37-39 Antwerp street, Brighton station, Boston, Mass. Decorators Supply Company, 2547 Archer avenue, Chicago, 111. Hockaday, Inc., 1823 Carroll avenue, Chicago, 111. The Voigt Company, 1745 North 12th street, Philadelphia, Pa. H. B. Wiggin's Sons Company, Bloomfield, N. J. ^* ^* ^w Dimmers The beautiful Hghting eiifects achieved in motion picture theatres is accomplished through dimmers which are capable of complete illumination control making possible soft changes and color blending of lights to create a restful and pleasing atmosphere. Dimmers are used by small theatres as well as the large motion picture palaces. They are usually placed at the side of the stage. In instances of smaller installations the dimmer may be operated by the projectionist from the booth. The magical effect of lighting control and blending as achieved with dimmers is one of the outstanding features of the modern theatre today. On the stage and throughout the theatre dimmers give producers and managers one of their most effective means of creating marvelous effects which unquestionably are important factors at the box office. Frank Adam Electric Company, St. Louis, Mo. Chicago Electric Equipment Company, 417 South Dearborn street, Chicago, 111. Cutler-Hammer Manufacturing Company, 12th and St. Paul avenue, Milwaukee, Wis. (See Adv.) Hub Electric Company, 2219 West Grand avenue, Chicago, 111. Kliegl Brothers, 321 West 50th street. New York City. (See Adv.) Major Equipment Company, 4603 Fullerton avenue, Chicago, 111. Milwaukee Electric Switchboard Company, 156 Clinton street, Milwaukee, Wis. Mutual Electric & Machine Company, 7610 Joseph Campeau street, Detroit, Mich. Ward Leonard Electric Company, 37 South street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. William Wurdack Electric Manufacturing Company, 21 South 11th street, St. Louis, Mo. ^* t5* (5* Disinfectants, Perfumed The necessity of ehminating disagreeable odors in a theatre has led to the development of disinfectants which not only serve to eradicate the odors but leave in the room a delightful perfume fragrance. Disinfectants of this kind are usually sprinkled about the house or they may be used in ornamental cones, placed on the auditorium walls. Particularly during the hot weather months are perfumed disinfectants used extensively to sweeten the air in the theatre and make it agreeable and comfortable. Disinfectants sell for $3.00 a quart and up. Arthur Beck Chemical Manufacturing Company, 4743 Bernard street, Chicago, 111. The Hunting Laboratories, Inc., Huntington, Ind. Rochester Germicide Company, Inc., Rochester. N. Y. mMxmwm