Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

AprU 28, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 55 tected against climatic conditions to function efficiently in change making. A cold booth is not productive to correctness. Cramblet Engineering Corporation, 286 Milwaukee street, Milwaukee, Wis. (See Adv.) The Prometheus Electric Corporation, 360 West 13th street, New York City. ^* t^ ti?* Ticket Choppers A machine for mutilating tickets which are dropped in box as patron enters theatre. The ticket chopper safeguards the resale of tickets. Mutilation of the ticket consists of perforations made on the ticket, which, however, is done in a manner that does not prevent accurately checking results. Ticket choppers are made in mahogany or verde antique and are of steel construction. Prices range from $75 to $250. Arcus Ticket Company, 348 North Ashland avenue, Chicago, 111. (See Adv.) Automatic Register Company, 723 Seventh avenue. New York City. Caille Brothers, 6210 Second avenue, Detroit, Mich. Newman Manufacturing Company, 416 Elm street, Cincinnati, O. t^ (^ f^ Ticket Holders There are various forms and types of these made for both the single and coupon ticket rolls and are generally cons'tructed so that the roll of tickets is automatically held under tension, which prevents the roll of tickets from unwinding. The prices range from $0.50 to $1.50. Automatic Ticket Register Company, 723 Seventh street, New York City. Simplex Ticket Company, 3120 West Grand avenue, Chicago, 111. (^* t^ (^ Ticket Machines Refer to "Machines, Ticket." ^w ^* c?* Tool Kits Tool kits, or outfits, are made complete with a set of tools for us:e on the picture machine. They usually contain "V" Block, Split Screw Driver, Driver Pins, Taper Pin Reamer, Taper Pin Remover and Sprocket Puller. Price is $5. Enterprise Optical Manufacturing Company, 564 West Randolph street, Chicago, 111. International Projector Corporation, 90 Gold street. New York City. HOUR SERVICE CIRCUS H(RDL05 0RTejPO$TeR5 EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL. The "Better Theatres Information and Catalogue Bureau" which is a regular feature of each issue of "Better Theatres" is reproduced in this issue of "The Buyers Index" on page 81. Trailers The exhibitor has his screen for entertainment purposes, but it also is an invaluable as'set in promotional work. Trailers are widely used and vary just as widely in style, depending, of course, upon the type of entertainment to be promoted. Trailers on feature pictures may be obtained on a weekly, monthly and yearly contract basis. Other trailers may be designed and produced for some special feature of the program. A great many theatres also have their own title trailer for the news reels, especially when several news reels are comljined. Animated work in the trailers often is as interesting as the feature picture. AdVance Trailer Service Corporation, 111 Westchester square. New York City. Exhibitors Printing Service, 711 South Dearborn street, Chicago, 111. (See Adv.) FiLMACK Company, 830 South Wabash avenue, Chicago, 111. (See Adv.) National Program & Printing Company, 729 South Wabash avenue, Chicago, 111. (See Adv.) National Screen Service, Inc., 126 West 46th srtreet, New York City. (See Adv.) ^* ^?* ti5* Transformers Refer to "Motor Generators." TTTT 1) Guaranteed (^ [1T31 mmm Roll Machine Reserved Seat Coupon Books Rain Checks Everything in the Ticket Line at prices that will interest you BOX OFFICE EQUIPMENT Racks — Boxes — etc. Let lis quote on ALL your requirertiettts — (i/i((iy.< THE ARCUS TICKET CO. 346 N. Ashland Ave., Chicago, 111. Transparencies, Window Displays The transparency offers a colorful and eyecatching form of advertising. Use of this type of display is growing, for the effect is one of delicacy, yet it attracts. It may be ordered in the form of window displays, lobby boards, etc. National Studios, 226 West 56th street, New York City. Eastman Brothers Studios, 36 West 46th street, New York City. v?« ^ ^ Uniforms Theatre prestige emphasized through the training of ushers, doormen and other attendants, is greatly enhanced by costumes worn by such employees. Uniforms for Summer wear should be of a lightweight material to provide comfort and in addition, to create an atmosphere of coolness. Uniforms for the Winter months should be of a heavier material of a dark color. Many theatres at present are making it a practice of equipping ushers, etc., in a style that harmonizes with the architecture of the house. For example, a theatre done in a Spanish style verv frequently adopts a Spanish type of uniform for house employees. Uniforms should be made to individual measurements to assure perfect fit and neatness at all times. Special catalogues are available containing appropriate suggestions for theatre attendants' uniforms. Chicago Uniform & Cap Company, 208 East Monroe street, Chicago, III. DeMoulin Brothers & Company, 1030 South Fourth avenue, Greenville, 111. Lester, Ltd., 18 West Lake street, Chicago, 111. Maier-Lavaty Company, 2141 Lincoln avenue, Chicago, 111. Are you ADVERTISING? your attractions or just announcing them? National Programs attract — interest — and create a desire to see \oiir shows 8-hour service with all copy and cuts furnished bv us Send for Samples to ^'our Nearest Branch THE NATIONAL Program & Printing Co. 729 S. Wabash 320 W. 46th CI IIC.AGO. ILi^ NF.W ^ ORK CITY