Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

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June 23, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 51 House Organ Exchange R. H. Zerbel, Delft theatre, Marquette, Mich. Albert Sindlinger, Majestic theatre, Athens, Ohio. L. W. Carroll, Majestic theatre, Burlington, Vermont. Montague Salmon, Boulevard theatre, Los Angeles. Publix News, Riviera theatre, Omaha, Nebraska. H. M. Addison, Great Lakes theatre, Buffalo, N. Y. John Goldstone, Empire Picture House, Huddersfield, Yorkshire, England. Wener & Green, Russell theatre. Glace Bay, Nova Scotia. Charles P. Gilmore, Orpheum theatre, Oswego, N. Y. Verner Hicks, Arcadia theatre, Olney, III. Kenneth Tallmadge, Temple theatre, Saginaw, Mich. Wally Nordby, Indiana theatre, Indiana, Pa. The Lark Tales, Lark theatre, McMinnville. Ore. L. D. Everett, Saenger theatre. Mobile, Ala. Hal D. Neides, Grauman's Egyptian theatre, Hollywood, Cal. William T. Meeks, Shorewood theatre, 1535 Oakland Ave., Milwaukee, Wis. Tin Can Matinee Creates Goodwill (Continued from page 49) guess is that he has paid a lot more attention to tlie things that are wrong in the moving picture industry, than he has to making his theatres right with his communities. Not long ago we heard an old time moving picture operator telling of his experiences with managers in Chicago. "You can't successfully operate a small theatre, unless people like you," he declared. "I used to work for a man that was mean and cross to the theatre employes. He never had a good word for his patrons, nor did he ever do anything for his community. He was out to get everything out of the community and put nothing back. But you can't do business that way. And he soon found it out. His patrons began going far out of their way to other theatres, rather than patronize his. There was nothing left for him to do but sell out at a large loss. He blamed his failure on everything but himself. But he alone was to blame. He had no regard for his patrons and his community. "The man that bought his theatre was entirely different. He first of all was good to his employes. We all liked him, and did all we could to help him. But he went farther than that. He made friends with all the people in the neighborhood. He was always at the theatre to meet patrons. He learned their names, what they were doing and all about them. "He took a definite interest in the community. His theatre became a community center. The community soon learned that he could always be counted on for help in putting over any community enterprise. The results of his friendliness and his community spirit soon became evident. Business began to pick up. It wasn't long before people stopped going out of the neighborhood for their entertainment. People out of the neighborhood began coming to his theatre. They would actually go out of their way to come. "A year after this young man had bought A window tieup with Victor records used by Frank H. Bell of the Beacham theatre, Orlando, Fla., on "Ramona," the United Artists picture starring Dolores Del Rio. When windows are arranged with such beauty as this one, no exhibitor should find difficulty in securing cooperation in the future. CAN YOU Sul>t>'act 45 from 45 and Leave 45 as A Remainder IT MAY SEEM INCREDIBLE BUT IT CAN BE DONE— TRY IT YOURSELF WRITE YOUR ANSWER ON A SUP OF PAPER V,1T» YOUR NA.ME AJND ADDRESS, SEAL IN AN ENVELOPE, AND SEND TO BOX OFFICE RMITO THEATRE WiUon, P.. 50 PRIZES SO FIRST ID CORRECT ANSWERS A PASS FOE I MONTR NEXT 40 " " TO SEE "BURNING DAYLIGHT" with MILTON SILLS FRIDAY-SATURDAY, MAY 25 26 Conteil Ctoits ThursAiy, May 24 — At 10 P.M. Correct Solution Will Be Posted in Lobby Friday and Saturday Tbera is no puzzle a^ut the shaws at tJie RIALTO THEATRE THEY ARE ALWAYS GOOD! MONDAY aad TUESDAY, MAY 21.22— ELINOR GLYN'S "MAD HOUR" Motion Picture Song Prei«aLation ■^ WEDNESDAY and THURSDAY, MAY 23.24— BUCK JONES in "BLACK JACK" COMING SOON— „ ,. , "STAND AND DELIVER" B«nefi( Amencai) Lesion Buildinc Fund D»nid Keffer Potl No. 75 Gc( Your TIckcl. No».' Herald used by Harry Reader of the Rialto theatre, Reading. Pa., to announce the 45 puzzle contest. Can you solve this one? It's a real puzzle. We will give you the ansiver next week. the bankrupt theatre, he was making money. In another year he had bought another theatre. And now he owns three, and is building a fourth. When he bought the first theatre, he knew nothing about tlie motion picture industry. He had never operated a theatre before in his life, but he did know how to make friends, and make his theatre a definite part of the life of the community. His success, more than anything else, is due to his public spiritedness. You can't make a success in the picture game, unless you have the goodwill of your community." — (W''. W.) Another Puzzle! Can You Solve This One? Remember the 21 puzzle which "The Theatre" carried several months ago? The one so many of you almost went crazy over trjnng to solve it, and which you used with so much success to put over some picture. All right, now "The Theatre" offers you another one. It is called the 45 puzzle and comes from Harry Reader, Wilson, Pennsylvania, who operates the Rialto theatre there. "I am sending you this puzzle," says Reader, "and you may use it if it is of any use to your magazine. The puzzle has always gone over big for me." The puzzle is: "Can you subtract 45 from 45 and leave 45 as a remainder.'" Now that's a real puzzling puzzle. "The Theatre" scratched itself bald-headed trj-ing to solve and gave up in despair. But what can you do with it, and what luck do you suppose j'our patrons will have with it? If you can't solve it, we'll tell you the answer next week, maybe. And left is illustrated a herald which Reader used to announce the puzzle contest. Now get busy on the dam thing and watch for the answer next week if you are unable to solve it yourself. Movietone in Seattle (Spcdal to the Herald-World) SEATTLE, Tune 19.— West Coast Theatres announce that Fox movietone will be installed in the 5th Avenue theatre here, and in the beginning will be used only for news reel features and short novelties. Exhibitors Herald and World. 407 S. Dearborn St.. Chicasio. III. "The Theatre": Please enroll me as a House Organ Exchange, house organs with other Name Movinii Picture member of The I will exchange members. Theatre .4ddrc.is