Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
00024
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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20 EXHIBITORS HERALD and MOVING PICTURE WORLD October 6, 1928 Selling begins in iNovember! Tel. Bryant 8957 Cables. "Rest films" 130 West 46th Street. New York Citv. N. Y (INCORPORATED) A New Feature Film Supply "Photoplays made where the story's laid" We propose to import notable novelty features from all over the world and distribute them throughout the United States and Canada. Our Company will be a Clearing House through which unusual photoplays from overseas countries will reach American theatres. You'll be surprised and delighted at our pictures. Europe is making amazing strides in production. A selection Committee of practical men familiar with American tastes will select the productions we will proffer. We will sell one or more at a time; that is, exhibitors may select such pictures as they feel will be suitable for their needs. Because a new source of supply of unusual and profitable pictures will add to the security and independence of exhibitors and because we will open and stabilize American distribution for overseas producers we feel that we are rendering the Motion Picture Industry of the world a much needed service which deserves the consideration and support of all its branches. Our Pictures will speak for themselves. We deal only in Completed Pictures You See Before You Buy J. D. WILLIAMS Executive Vice President Joseph S. Skirboll Sales Manager I'll wit a! lh ttt ibution Educational Film Exchanges We will maintain our own Sales and Publicity Staffs